Communication Skills at the Supermarket

We talk about “Creating Your Communication Experience” in all the important ‘touch points’ in your day. For most of us that’s a half dozen to dozen contacts and connections – on the phone, running a meeting, in the hall or elevator, an important email, certainly a speech, and the list goes on. For the CEO of a company or large organization, it could be 25 to 50 key communicating events a day – important touch points that make a difference – that take communication skills.

The “experience” extends as well to our environments. A friend sent me the description of such an extraordinary experience that I wanted to share it with you – hopefully it will remind you to keep the ‘touches’ in your life top of mind, and as extraordinary as these.


  • “The new Supermarket near our house has an automatic water mister to keep the produce fresh. Just before it goes on, you hear the sound of distant thunder and the smell of fresh rain.
  • When you approach the milk cases, you hear cows mooing and witness the scent of fresh hay.
  • When you approach the egg case, you hear hens cluck and cackle and the air is filled with the pleasing aroma of bacon and eggs frying.
  • The veggie department features the smell of fresh buttered corn.
  • I don’t buy toilet paper there any more.”


(Well, up until the last line it was extraordinary!

But there’s still a message there. If you want some more insightful and funny emails and images and such, contact my friend Mike Weintraub at . He has some other gems.)

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