Video Blog: What is customer loyalty?

What does the commonly used buzzword customer loyalty mean to you?

Think about a company or organization to which you are a frequent and loyal customer. What makes you return? What makes you talk about it to other people? Please answer in the comments!

In this week’s video blog, I bring some clarity to the idea of customer loyalty, and challenge you to come up with your own examples. So often, it’s the experience a business creates for us that make us come back. So start creating an image in your own mind of what makes you a repeat customer to some of your favorites, and make a plan to emulate that in your own business.