Where It All Begins: Your Listeners

You can’t pass go, you can’t collect $200 (let alone $20,000 or $200,000 for your next initiative) if you haven’t gone through the first step:

That’s right. Rephrase your agenda to meet theirs, instead.

Since our goal is to influence others and to persuade them to take action, we can’t talk all about ourselves.

We must step back and ask ourselves some key questions about the audience. This is a critical first step in the process even – or especially – if you know your listener(s) well – for example, your team, your boss, or a key client. While you may have worked with them for years, and understand how they think about and approach a situation, that doesn’t mean that their same opinions, thoughts, and goals translate directly to another subject.

What should you say?

All depends on who’s listening.

 

Nodding but not Listening?

Imagine this: you’re sitting in a meeting and suddenly realize you’ve misplaced your wallet. Oh no! What happens to your ability to listen to the speaker? It decreases. You still hear what the presenter is saying – even look involved and interested – but you are far more engaged with … Continue reading

The Deal is in the Details

In case you hadn’t noticed, the concept of story is pretty hot right now. Basically every industry endorses it as its #1 bit of advice, with entire companies popping up to “help tell your story.” There are two avenues of storytelling. First, there is the simple method of telling what … Continue reading

Perception Trumps Intention

If you were a billionaire, you’d be an easy target, too. Over the years we’ve admired the communications techniques of Bill Gates (like this incredible visual aid at TED), and we’ve also picked on his behaviors (see: slouching billionaire). Yesterday, Bill Gates went under the microscope again – not for his … Continue reading

Listen Up: It’s Time for The Big Dance

Ever give instructions to a group and the voice in the back of your head says, “they’ll know what I mean”? Well, that doesn’t always work. Even when you’re working with the best people. It happened in our office just this week when we set up our Decker Team Tournament … Continue reading