Your Mission Needs Passion

As we fulfill our mission to transform business communications, we have the opportunity to work with many great businesses and leaders throughout the world. Eliminating corporate jargon and reviewing video feedback are all part of the transformation process that develops into sticky messages, undeniable pitches, SHARPs and audience engagement. On occasion, however, we have the … Continue reading

Taking Control of the Room

Joel Mowbray is a nationally known syndicated columnist who spoke at a suburban home in Marin County last night, and gave a superb example of how to take control of a room. The event was to be a small gathering primarily to hear Joel, but also to enjoy the group … Continue reading

BP CEO: Communications Failure

UPDATE: June 17. CEO Tony Hayward is live giving Congressional testimony that will probably go down as equal to the Mark McGwire disaster. He has said, “I wasn’t involved in any of the decision making,” and “I don’t know” countless times. Congress, led by a hostile Henry Waxman, seemed incredulous. … Continue reading

Meg Whitman as Communicator

Meg Whitman just debated Steve Poizner for the Republican Gubernatorial nomination. It was interesting, but not as interesting as looking at where Meg Whitman might go – if she can communicate. First the debate: Meg did well, but Steve probably did better if this was an equal contest. But it … Continue reading

New Communicator Bursts on the Scene

Put your politics aside for a moment – a new communications star was born tonight. Unless you live under a rock, you now know of Scott Brown, who won the Massachusetts Senate race Tuesday. I hesitated blogging on Scott Brown’s acceptance speech because I just got back from Las Vegas … Continue reading

Why Obama Fails As A Communicator

Barack Obama came to the Presidency riding the crest of an oratorical tidal wave. Because of that, the media and pundits have said he could do no wrong (communications wise). Well, the emperor has no clothes. It’s not that President Obama is a BAD communicator, particularly in contrast to the … Continue reading

You can learn to be sticky

“If you have an important point to make, don’t try to be subtle or clever. Use the pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time, a tremendous whack.”  -Sir Winston Churchill I used this quote to start our great … Continue reading

Farewell President Bush…

President George Bush gave his last speech as President. It was good – here’s why: George Bush is not a man of great communication, but he is a man of great character. Whether you agree with his faith or his decisions, you have to respect, and hopefully admire, his consistency … Continue reading