Out of sight can mean out of mind. Without your physical presence around team members, I hope that’s not the case for your team’s work productivity. However, it could be. Here are a couple of things to think about to help ensure productivity and not lose a beat as you and your team … Continue reading
(Part 3 of a series by Bert Decker) We live in a one-click world. Technology has shortened our expectations of time. Impatience reigns – sometimes that’s not so good, but it’s reality. The ability to deliver communications faster and better – now that’s good. Paraphrasing a favorite client: “The better … Continue reading
Nicky Jam. Ozuna. Gente de Zona. I am a huge Latin urban pop fan. I love dancing bachata to Dominican music. I listen online to a Spanish-language radio station. And I have a celebrity crush on Grammy award-winning global artist Pitbull. So when Pitbull recently hosted a weekend Caribbean cruise, I … Continue reading
For those of you who know anything about Decker, you know we always push people outside their comfort zones—that’s where change happens! Last week, the marketing team here at Decker pitched a new idea to me. They were seeking buy-in on something that’s outside the scope of what we’ve done … Continue reading
The weather at the Boston Marathon this year was brutal. Forty degrees, 20mph winds and rain showers. Everyone was freezing and drenched from head to toe. By mile 4, Olympian Des Linden was ready to call it quits. Convinced it wasn’t her day, she offered to help pace and shield … Continue reading
Great messaging is edgy. It’s easier to be safe—like when you’re sailing. For any of you who have ever been on a catamaran, it’s safer to have both hulls of the sailboat in the water. But to win, you have to go up on one hull—and the professional sailors even … Continue reading
The telephone game is fun, especially as a kid or with kids. It’s the one where everyone sits in a circle and one person would pick a word or phrase then “pass it on” by whispering it to someone next to them. The fun was seeing how much the message … Continue reading
So, you’ve been asked to speak on a panel—what now? Whether you like to prepare a lot (or not at all), here are three things to think about that will help ensure success at your next panel. When you’re on a panel, it should feel like a casual conversation between you … Continue reading
Have you ever seen a cool ad, but can’t recall what it’s actually for? You’re experiencing the Vampire Effect, a term coined after a study conducted by MediaAnalyzer Software & Research, which results concluded that attention-grabbing content—from sexy images to celebrity endorsements—was sucking attention away from what the ad was … Continue reading
It happened again. Another case of PowerPoint abuse. This time the offender was House Speaker Paul Ryan—and we’re just waiting for an SNL skit on this one. ICYMI: Last week, he held a press conference to explain the newly proposed healthcare plan—a massively debated issue. And he used a PowerPoint … Continue reading
