Tail That Wagged The Dog

“Why does a dog wags its tail? Because a dog is smarter than its tail. If the tail were smarter, it would wag the dog.” I remember in ’97, when the movie ‘Wag the Dog’ came out—it got me thinking about things or people that control things, who really shouldn’t. … Continue reading

Does your message stick?

I’m thrilled to introduce @MeredithGood, one of our newest team members brought on to do program development and marketing.  She’ll be contributing to the blog from now on, starting today! In true Decker form, we videotaped the entire Decker Made To Stick Messaging debut program so we could (what else?) … Continue reading

Rule of Three – List of Three

Max Atkinson has a great blog that you will want to visit if you are at all interested in speaking and communications (which is why I assume you are here!) He is the speaking expert from the UK behind “Claptrap”, which is an outstanding movie classic on the use of … Continue reading

The Encore Effect

Wow, what timing to come out this week with the book, “The Encore Effect.” And it already has reached #5 on Amazon’s Business Best Sellers. A few weeks ago we had Michael Phelps in the Olympics winning race after race, and of course the encores for Barack Obama have launched … Continue reading

The One Minute Entrepreneur

“The One Minute Entrepreneur” is out, and it’s great. Already it’s been #1 on Amazon’s best seller list (currently #3.) I’d recommend you get online and buy it now, because… well first of all it’s about communicating. And also: It’s excellent, and will inspire you in several ways. It has … Continue reading

Presentation Zen – An Instant Classic

Presentation Zen is a new book by Garr Reynolds that should be read by any business presenter, leader, politician, professional… well, by everybody. It’s that good. This book about presentation design is about much more than that, and I recommend you run right out and get it (or rather log … Continue reading