Innovative Video Use

This continues to be the year of the Video Revolution with another ‘new use.’

This from the campaign of Barack Obama (I subscribe to many sites from BOTH sides and try to be somewhat unbiased on my blog.) He has used the internet brilliantly, and along with Hillary Obama is the leader in the use of video. (Although Hillary’s “Soprano’s” effort perhaps put her into the lead with video.)

But this is the first time I’ve seen the ‘casual’ and informal video documentary style used in a massive way – very effective in showing Obama in a different way. Could never do that with paid media, and it communicates well.