Hopefully I don’t need to break down the word as some will joke, however, we all assume too much. We assume people know what we mean, we assume people appreciate an effort or a message we share. We assume THEY know what WE are thinking. They don’t, so let’s be … Continue reading
“Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots.” – Frank A. Clark A few months ago, as Decker was wrapping up a series of programs with a large pharmaceutical company, an L&D leader surprised us with his takeaway, stating, “This program made … Continue reading
Nicky Jam. Ozuna. Gente de Zona. I am a huge Latin urban pop fan. I love dancing bachata to Dominican music. I listen online to a Spanish-language radio station. And I have a celebrity crush on Grammy award-winning global artist Pitbull. So when Pitbull recently hosted a weekend Caribbean cruise, I … Continue reading
For those of you who know anything about Decker, you know we always push people outside their comfort zones—that’s where change happens! Last week, the marketing team here at Decker pitched a new idea to me. They were seeking buy-in on something that’s outside the scope of what we’ve done … Continue reading
The weather at the Boston Marathon this year was brutal. Forty degrees, 20mph winds and rain showers. Everyone was freezing and drenched from head to toe. By mile 4, Olympian Des Linden was ready to call it quits. Convinced it wasn’t her day, she offered to help pace and shield … Continue reading
It’s a tough question. Mostly because you probably don’t even know you’re cursed. That is, you don’t know what it’s like NOT to know what you know. This has HUGE implications in our communications. We end up communicating to clients, internal team members, and even our kids in a language … Continue reading
Great messaging is edgy. It’s easier to be safe—like when you’re sailing. For any of you who have ever been on a catamaran, it’s safer to have both hulls of the sailboat in the water. But to win, you have to go up on one hull—and the professional sailors even … Continue reading
The telephone game is fun, especially as a kid or with kids. It’s the one where everyone sits in a circle and one person would pick a word or phrase then “pass it on” by whispering it to someone next to them. The fun was seeing how much the message … Continue reading
Have you ever seen a cool ad, but can’t recall what it’s actually for? You’re experiencing the Vampire Effect, a term coined after a study conducted by MediaAnalyzer Software & Research, which results concluded that attention-grabbing content—from sexy images to celebrity endorsements—was sucking attention away from what the ad was … Continue reading
It happened again. Another case of PowerPoint abuse. This time the offender was House Speaker Paul Ryan—and we’re just waiting for an SNL skit on this one. ICYMI: Last week, he held a press conference to explain the newly proposed healthcare plan—a massively debated issue. And he used a PowerPoint … Continue reading
