Here's a great example of a metaphor from the halls of Congress, no less.

A few weeks ago Kelly posted on Obama's "Grab a mop!" Here's an example of the other side exemplifying skills with metaphors, analogies, and other good stickiness to make a point. Congressman Jack Kingston of Georgia gets prime time coverage here (not just C-SPAN) for visually using the 2,000 page Health Care bill and his phrase, "If your kitchen sink is leaking, you fix the sink. You don't take a wrecking ball to the entire kitchen. This bill is a wrecking ball to the entire economy."

The metaphor takes a complex idea like his view on health care and simplifies it in an instant. And it's easy to visualize how outrageous a wrecking ball smashing through a kitchen would be -- and that's what he wanted to do.

So there you have it, another great sticky message. We look for them everywhere, just like raccoons look for snails and slugs under the grass in my backyard...  (well, that's another story, but here are a few pics just so you don't think I made that up. The best word pictures come from real life.)