Video Blog: Change your perspective

Ever feel like you’re spinning your wheels? You’ve made a compelling argument, or a strong pitch, but somehow people still aren’t taking action.

Just because you say the “right” words, you can’t assume people will get what you mean and be moved. In order to influence and drive change, your audience needs to feel something. You have to change your perspective, get in their heads, and figure out what matters to them. Here’s a video blog where I share an example from purplefeather about switching your wording to gain a reaction from your audience.

Can you change the way you word something to make it more impactful to your audience? Have you done something like this before and seen results? Please share your stories!

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