A few weeks ago we posted a video here of a funny and memorable Super Bowl commercial, without the sponsor ID’d. When I asked you to reply whether you remembered the sponsor (if you saw the commercial,) I predicted that less than 20% would connect the two. I was wrong – it was less than 20%!
So remember this – when you tell stories in your presentations (and we hope you do), be sure to have them connect to your points or concepts. People may not readily remember the points, but they will remember the stories, which are then memory hooks for the meat of what you want to say.
Another point – what actually do we remember from presentations? Unfortunately very little of the facts and figures, but we remember stories and visuals! Which is why we want to think in terms of SHARPs, and become story tellers. As long as we hook our stories to a point – we’ll get our point across and make an impact.