The Power Of Instant Video

The "Hillary 1984" video has taken over. It's not who made it, or whether Obama wanted it, or whether Hillary is really "1984." It's the power of video to impact instantly - in just a weekend it has had over a million active hits on YouTube. And this is not even a brilliant creative job - compare it to the original here, and see it only changed a few shots. But what power in the message. In 73 seconds.

Anyone can post a video, as ParkRidge47 did on Saturday. A couple of days later, it is a viral explosion, major news on all the local TV News, radio and the front page of the San Francisco Chronicle. And of course all over the internet where it started.

Video compression and the capability of an unknown to make a one minute "film" and have such impact is revolutionary (which I did predict here a couple of months ago.) The revolution has started.

You too can use video to tell a story, embed in PowerPoints, make it your resume, compress and send in emails, elect a President - there is no limit. Use this tool - influence in new ways. More to come...

7 thoughts on “The Power Of Instant Video
  1. I don’t understand why this is a big deal. It’s just an Apple ad with Hilary on it. You can make that ad with anyone as Big Brother and it will have the same effect. To me this only speaks of the power of Apple’s ads rather than the specific message this amateur tried to convey.

  2. Karl and Amy – the point is that THIS has become an issue, over 1 million hits on YouTube and well over 100,000,000 million exposures (my estimate) on TV, radio, internet, blogs, etc. That is power of influence – right or wrong – and neglect it at your peril. My point is that TODAY almost anyone using video can have influence far beyond any other medium in any other age.
    Bert

  3. Bert,
    As we say in the UK ,you are bang on the money!
    This is a video I did for my daughter which has caused a small YouTube explosion.6000 hits when I was hoping for one,my daughter!I’ve now been on local and national radio as well as in the papers.The people I communicate with regularly have all seen it and it has done my image no harm at all.And,if I can crack “uploading” anyone can !
    Keep up the good work,Jim
    https://www.youtube.com/watch?v=nvIhUpDpE88

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