Good Listening

I'm generally a talker, with opinions, so I have to work at listening. It's important:

  • The effective listening rate is 25% (a Sperry study.)
  • 45% of our day is spent listening. (80% is spent in the overall process of communications.)
  • Most of us are roughly 50% effective in listening (or half assed listeners as a pundit might put it.)

Lyman Steil used to teach listening at Sperry, and he found four components:

  1. Hearing what is being said
  2. Interpreting what is being said
  3. Evaluating the message
  4. Responding to the message

That's OK, but as a behavioralist, I'd put it into simpler terms.

  1. Pause! The most powerful behavior for listening, whether you are selling or in a casual conversation.
  2. Eye communications - look at the speaker continuously
  3. Mirror the actual words (mouth them in your mind - ie. you don't need to move your lips)
  4. Stay in the moment. (A great improv principle.) Don't worry about what you are going to respond - trust yourself that when it comes your turn, you'll respond just fine.

It's worth working on - many of the missed sales, production errors, business misunderstandings - not to mention the rising number of broken relationships - come from downright lousy listening.

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