We’re Exci-TED.

We're Exci-TED - The TED2013 Set

It’s the most wonderful time of the year: TED Conference Time.

As participants in #TED2013 Live, we’ve been privy to this year’s ideas worth spreading. With so many ideas (over 84 different talks in 4 days) – which ones do we remember most? Those that were well-communicated, of course.


Bono proved that it IS possible to motivate – and influence – using facts. Rather than tell imagery-filled, emotional stories about poverty or use his rockstar prowess, Bono embraced his inner nerd and spoke to us – he moved us – with facts. He even made it sexy. And according to his facts, we can eradicate poverty by 2030 if we keep our momentum.

Metaphor Milieu: 

We learned from 15-year old Jack Andraka that making an early-detection test for pancreatic cancer that is 100% accurate is as easy as making chocolate chip cookies. (And with teenage optimism, he did just that for his science fair project.)

Clinical psychologist Dr. Meg Jay taught us that 20-somethings are like airplanes, just taking off from LAX heading for somewhere west – a slight change in course on takeoff is the difference between landing in Alaska or Fiji.

And growing your own food is like printing your own money, according to renegade gardener Ron Finley, who wants to plant whole blocks of gardens in urban space.

Provocative Questions:

What makes sex so damn good?” We’re not ashamed to admit that you got our attention the fastest, Jinsop Lee. And you kept it as you described your five-senses graph.

Sticky Messages:

Alex Laskey of Opower gave a powerful example of a sticky message (and we just might integrate it into our Decker Made to Stick Messaging curriculum). Social pressure is powerful – which is why “Your Neighbors are Doing Better” worked to get people to care about their energy consumption after “Save Money,” “Save the Planet,” and “Be a Global Citizen” failed.

Want more? So Do We!

We can’t get enough TED. So many great ideas – and communication examples – worth spreading. Stay tuned to the Decker Twitter feed, as well as TED.com, to learn when additional ideas and video clips are released.

Emotion and Story Rule

You’ve heard us say it before, and we’ll say it again: People buy on emotion and justify with fact. There’s no better place to watch emotions unfold than on the Super Bowl, and it’s no surprise to us that the commercials that stood out were the ones that got us … Continue reading

Video Blog: Gary Vaynerchuk knows influence

It’s gotten easy to sit behind a computer and communicate, but we know that in order to influence change, to motivate others, to connect with people — we have to get in front of them. I had the chance to see Gary Vaynerchuk at a book signing this morning (practically at … Continue reading

If They’re Not Interested – Who Cares?

Who cares what you have to say?  Does your audience?  While coaching an executive last week, this issue arose.  He felt that his audience didn’t care about the material he was presenting, which in turn impacted the way he was presenting it.  It’s a vicious cycle.  As communicators, we seek … Continue reading

A little eye communication goes a long way for WOMM

Last week I wrote on various aspects of eye communication. A couple of experiences prompt me to write again – on how eye communication impacts word of mouth marketing. And how important is word of mouth marketing? 80% of reviews are positive…because people want to share things they enjoy. Known … Continue reading

Brogan Battles Backnoise – and wins!

You may have heard of the backchannel when one is speaking, but have you heard of BackNoise? If not, it’s time you do. As blog post reader Paul Freet stated: “Backnoise is like the hammer in the 1984 Apple commercial.” Paul hit the nail on the head. BackNoise is the … Continue reading

Using Twitter Well – Groups and more…

You build relationships through spontaneous, casual, open and ‘dialogue’ communications. This is primarily done in the communications medium of face-to-face and not in text – until Twitter. Twitter is powerful enough to use right now, but will become even more of a relationship builder as people use the ‘group’ function. … Continue reading

Open Communication – Now and Forever?

(UPDATE: See this clip from CNN 6/20/09, 4 days after I wrote the following post. They now call it “the Internet Revolution.”) The Iran protests and Twitter’s hand in dramatically showing that an oppressive regime can no longer censor dissent may have changed communications forever. Ahmadinejad’s regime thought they had … Continue reading

How to Start Communicating on Twitter

 Exploding – the word for Twitter, and Social Media for that matter. There’s a lot of misunderstanding about Twitter, and particularly about getting started, so this post is JUST about that – and will be a little texty. Timely though, since I’m about to speak to a major Association’s Management … Continue reading

Interview on Speaking, Obama and Twitter

Good friend and communicator Chris Spagnuolo has a great blog called Edgehopper (that’s his frog above) – and he was nice enough to interview me. In case you missed it: Ten Questions with Bert Decker (1) In your book “You’ve Got to Be Believed to Be Heard” you refer to … Continue reading