Bacardi USA has used Decker training to advance Sales, Brand Development and Customer Relationship Management efforts in every region of North America. Decker worked closely with everyone from the CEO of Bacardi USA through to the majority of the client-facing organization. Decker training helped Bacardi bring great brands like Grey Goose, Dewar’s, Bombay Sapphire, and of course Bacardi Rum to even greater levels of sales and brand engagement.
Decker is active in various teams within Brocade. We conducted Platinum Coaching sessions with leaders in Engineering to transform technical data into an action-oriented message of influence to drive initiatives. Our Communicate To Influence™ program has also been integrated into the on-boarding curriculum of high-potential Brocade team members.
Decker training has been an important element in Bristol-Myers Squibb‘s rollout of recent blockbuster drugs. Multiple indications meant greater communications complexity, and Decker supported Sales, Marketing, and Strategy throughout the ongoing rollout process. A combination of Communicate to Influence™, 1-on-1 Executive Coaching, and Decker Made to Stick Messaging workshops has also played a vital role in advancing their leadership development and training programs, as well as the supply chain management/operations functions.
The Schwab-Decker partnership is one of the longest running among our clients. It all began in 1983 when Bert coached Charles Schwab in an executive coaching session. Now, we work directly with the executive team, and with leaders throughout the Schwab organization to customize programs for various business units. Notable among them are advanced programs for the Institutional Sales and Marketing teams, as well as Retirement Services.
Cisco’s Internet Business Solutions Group engaged Decker to enhance the communications skills of their senior consultants. We customized a series of one-on-one sessions to work on polishing their skills and messaging as thought leaders, namely in the area of media training.
Decker developed customized one-day programs for the sales and marketing teams within the Specialty division of Clorox. We paired our classic principles with a follow-up coaching program to prepare this team for success at their National Sales Meeting. Since then, our work has expanded to additional sales teams throughout the company.
Decker’s multiyear relationship with Direct Energy has entailed communications training and coaching work with the entire North American organization – from the top-level management team through to regional call centers. Decker has supported Direct Energy through significant growth and the dynamic evolution of the energy business with a variety of messaging strategy and communications consulting services. Our partnership continues as Direct Energy further secures their position as the largest provider of residential and commercial energy services in North America.
Beginning with Platinum Coaching for select individuals, Hertz broadened their communications program and worked with Decker to create one-day Senior Executive Programs for their Leadership Team.
HP has a long history with Decker. Most recently, we helped drive an initiative to improve the communications of Knightsbridge Solutions, a consulting arm of HP. The key focus of the training was to raise the level of communications from providing detailed analyses and data to a message of influence that would call their clients to action.
Our work with MetLife spanned the Individual Business Wholesaler Group, and helped bridge the gap between Sales and Marketing. We conducted Communicate To Influence™ programs with the sales force to improve the way they framed and delivered their client interactions, and led workshops with the Marketing team to help tell the MetLife story in a more effective way.
Decker supports Novartis’ global organization across several group companies and functional areas – including the Novartis Institute of Biomedical Research, Vaccines & Diagnostics, Medical Affairs, and others. The messaging challenges facing global bio-pharma companies like Novartis have never been more pronounced. Novartis has brought Decker training programs and communications consulting services to every stage of the bio-pharma supply chain, including R&D, Manufacturing, Clinical Trials, Sales and Marketing.
Pfizer first brought Decker on board to work with their International Legal Team. We led a series of one-day Communicate To Influence™ programs to offer a consistent method of communicating across a wide range of cultures.
Rally quickly found that the Agile Method of software development aligns remarkably well with the Decker Method. After working one-on-one with the CEO and CTO, Decker began training the rest of the Rally team to Communicate to Influence. When it comes to sharing ideas and collaborating, the Decker Method is ubiquitous at Rally. Meetings are more action-oriented and effective as a result.
Robert Half International engaged Decker to customize a series of one- and two-day programs for various business units. These programs targeted specific areas including: one-on-one communication, communicating at the C-level, and strengthening the communication and leadership skills of high-potential team members.
SendGrid’s entire executive team embraced the Decker Method after engaging in Decker Training. SendGrid loved the Decker trainings for team building, but the major result was a culture-changing new structure for internal meetings. Less time is wasted, as people get to the point more quickly.
Decker and ServiceSource worked closely together to customize and implement a program to deliver the company’s new positioning and brand strategy. Using a top-down approach, training began with the executive leadership team and made its way throughout ServiceSource, resulting in solid framework to build messages and presentations and deliver them in a compelling and persuasive way.
Stryker’s sales teams began using Decker to improve their daily communications with physicians and surgeons. The engagement began with Platinum Coaching to key sales leaders who quickly became a model of effective communicating. Following their success, we then brought the program to several sales teams in the organization.
U.S. Coast Guard engaged Decker for large group workshops, and a series of our Communicate To Influence™ programs. Most recently, we led a program geared toward media training.
Decker’s impact at VMWare has been felt across the business, thanks to all of the product marketers and product managers who have been trained by Decker. Learning to change and focus the message based on the specific listener group was an “ah-ha” for VMWare, as they communicated with corporate clients, buyers, users and engineers, as well as their own marketing, sales and engineering team members.