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– USA Today

Inspire Your Audience to Action

Business communication sucks. At each meeting and presentation, we’re inundated with information, leaving us thirsting for inspiration. Sure, we’ll check off an action item because we have to . . .but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?

Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence.

In Communicate to Influence, you’ll learn the secrets of the Decker Method™— a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action.

With Communicate to Influence, You’ll Discover:

  • The Five White Lies of Communicating: Learn which barriers prevent you from getting better
  • The Communicator’s Roadmap™: Use a tool to visually chart what type of experience you create
  • The Behaviors of Trust: Align what you say with how you say it to better connect with your audience
  • The Decker Grid™: Shift your message from self-centered, “all about me” content to relevant, audience-centered content that drives action
  • Insightful, real-world case studies and stories from the authors’ extensive work with startup and Fortune 500 C-level executives, as well as hundreds of thousands of leaders, managers, engineers, lawyers, and scientists

Table of Contents

Authority is certainly one way to influence. It’s tried and true. But it’s also tired. It’s become synonymous with tyranny and autocracy. Instead, we challenge you to rise above the level of flashing your title to get people to act.
Business Communication Sucks
Step One: Admit you have a problem. Learn the five little white lies you’re telling yourself right now.
On Deaf Ears
What if half of everything you say isn’t getting through? Gain trust, cut through the electronic clutter and earn the license to lead.
Creating a Communication Experience
Treat every opportunity like a new location. Use the Communicator’s RoadmapTM to be intentional about your destination.
Behavior Reigns
We buy on emotion, and justify with facts. Master the Behaviors of Trust so people buy-off on you.
Strike a Chord
Create an emotional connection and make your messages stick. Use stories (and more).
Move from Information to Influence
Focus your message with The CornerstonesTM. Build from the ground up, start with your listeners, and make it about them.
A Structure, Not a Script
The Decker GridTM, the tried-and-true framework, builds on your focus to fully develop your message quickly and easily, every single time.
Navigate Your Experience
Real leaders in real situations show how to intentionally reach the right destination on the Communicator’s Roadmap.
The 10X Communicator
There’s no such thing as a natural-born communicator. Do the work. Be yourself. Have the courage to make a change.



Stop informing. Start influencing!