Consider this when you are creating your experience of influence:
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
Courtesy Seth Godin originally, but I found it in another interesting post from Curt Wherley.
Thanks for the hat tip! Watch that spelling, though — “e” before the “h” in “Wehrley” 😉
(Don’t feel bad…I see the h-before-the-e thing a lot)
Sorry Curt, will remember next time.