Wow, what timing to come out this week with the book, "The Encore Effect." And it already has reached #5 on Amazon's Business Best Sellers.

A few weeks ago we had Michael Phelps in the Olympics winning race after race, and of course the encores for Barack Obama have launched his campaign for the Presidency, and now the phenomenon of Sarah Palin building one communication experience on another. TV and the internet is filled with remarkable performances. And now we can learn some of the principles to create our own encores.

The author of this great book is my friend and colleague, Mark Sanborn. I’ve known Mark for over 20 years, and this is his best – and he is a very successful thinker, speaker and expert who knows what he is writing (and speaking) about in leadership and performance.

One of a few key elements and a recurring theme:

Passion is the fuel for remarkable performance!

Simple enough, but how do you sustain and repeat that passion?!? Learn it here - it is quick, easy, and will convince you that everyone can achieve an

ENCORE performance in their personal and professional lives.

It’s just out – and you can get it at Amazon or visit Mark’s website. Special bonus Mark is offering - if you submit your receipt to encore@marksanborn.com you will receive a coupon worth $9.97 for your choice of any of the valuable e-books in Mark's online store. You'll also get full Access to The Encore Effect Assessment  (a $29.97 value) that will be available through the book's support site at www.theencoreeffect.com.