Starbucks & the lowest common denominator

Starbucks CEO Howard Schultz has been making rounds in the media lately, discussing how his success with reinvigorating Starbucks could relate to turning around the US economy. On Piers Morgan Wednesday night, he made a particularly interesting point about drilling down to the lowest common denominator when communicating a message internally to his team.

Here’s a link to the whole interview.

His clear, straightforward style could get him a spot on ourĀ Top 10 list for this year. What are your thoughts?