2021 Corporate Events – A Historic Opportunity

“And the end of all our exploring will be to arrive where we started, and to know the place for the first time.” – T.S. Eliot

T.S. Eliot wrote this line in 1943, but it aptly applies to our post-pandemic work world.

So many things that were viewed as mundane and routine before the pandemic will be seen with new eyes. In a relative sense, months without in-person interaction have wiped the slate of work-related expectations somewhat clean. There is a renewed excitement for experiences that until the pandemic formed the fabric of our professional and personal lives. In other words, the next few months present a historic opportunity for creating events that fundamentally reset the perception of your company for employees and customers alike.

Nothing captures hearts and minds more quickly and comprehensively than a great event. The good news is that corporate events are back! Leading industry research indicates that 60% of Meeting Planners will hold an in-person event in the second half of 2021.

So much happens at a single event: employees and customers feel validated and valued. Stakeholders become more engaged. A collective destination is created. And the longstanding image and culture of a company can be improved in just a few days. While many people are hesitant to return to their offices after working from home, the majority of Americans are excited to travel again.

For company executives, marketers, and event planners, the message is clear: Your 2021 corporate events are a historic opportunity to deliver a transformative experience. Equally clear is the question: are you planning these events as the watershed opportunities they are or are you taking timeworn approaches that are likely to underwhelm your audiences?

Your audiences will be locked into live speakers like never before. Messages will be heard with fresh and eager ears. Stories will be absorbed deeply by attendees who have not experienced a live speaker in over a year. These are the kinds of opportunities that every company longs for. What a crime it would be to squander the moment!

At Decker, we’re already engaged with some truly aspirational clients that are planning 2021 events. The creativity and attention to detail on narrative development and speaker preparation have been astounding. There are some stellar corporate events coming in 2021 – events that will feel more powerful and polished than ever before.

If you have a kickoff coming up, an annual meeting, a company offsite, a product launch, ask yourself: am I really making the most of this event and the transformational opportunity at hand? If not, give us a call. We’d love to help you out!

“I” Language Doesn’t Influence

A few times a week, I endure a rigorous indoor cycle class where all I want is a decent workout. As a communication junkie, what I’ve noticed (and that bugs me more and more) is the use of “I” language. Now, I get that we all learned the importance of … Continue reading

Great Messaging is Edgy

Great messaging is edgy. It’s easier to be safe—like when you’re sailing. For any of you who have ever been on a catamaran, it’s safer to have both hulls of the sailboat in the water. But to win, you have to go up on one hull—and the professional sailors even … Continue reading

The Telephone Game

The telephone game is fun, especially as a kid or with kids. It’s the one where everyone sits in a circle and one person would pick a word or phrase then “pass it on” by whispering it to someone next to them. The fun was seeing how much the message … Continue reading

The Vampire Effect: Do Your Messages Suck or Stick?

Have you ever seen a cool ad, but can’t recall what it’s actually for? You’re experiencing the Vampire Effect, a term coined after a study conducted by MediaAnalyzer Software & Research, which results concluded that attention-grabbing content—from sexy images to celebrity endorsements—was sucking attention away from what the ad was … Continue reading

Rule of Three

The Three Musketeers. Sex, drugs and rock n roll. The Star Wars trilogy. Ever notice that throughout literature, pop culture and film, three is a magic number? Beyoncé and her R&B group Destiny’s Child know this well. They started as a quartet but only hit it big as a trio. … Continue reading

Things that Need to Be Said

“Oh, did you get your hair cut?” I say this all the time. In my mind, it’s clear as day that I’ve just given a compliment. But to the person listening, it leaves a lot of doubt and lingering questions. Does he like it? Does it look good? Did I … Continue reading

Raise a Pint to Unexpectedness

It’s rare to catch me watching a commercial. But somehow, between DVR, my kids, Twitter and all the emails in my inbox, there I was, feeling affected by 60 seconds of brilliance. Don’t think it can happen to you? Then watch below: The genius of this ad comes from a … Continue reading

Chipotle Wraps You in Emotion

My career started in advertising, churning out sticky messages to folks like you about everything from cleaning supplies to Powerball tickets. I learned quickly that great ads (and great messages) appeal directly to our emotions. Chipotle (and their ad agency) knows this, too. They’ve been receiving lots of press over … Continue reading

Keep It Simple, Sweetheart

“Considering the inherent value of every person on the planet, I optimistically envision a future where all people are treated equally regardless of what they look like or in what part of the country they live.”    – Not what Dr. Martin Luther King Jr. said Ever wonder why TED … Continue reading