Looking for a shortcut to increase your executive presence?
There are 4 key competencies you must master.
As executives, the piece we most often overlook is the importance of being plainspoken.
The sum of all of those abstractions (that many of us learned in business school – KPI, anyone?) does not equal executive presence.
A great example of this occurred earlier this year on separate earnings calls – led by Larry Page of Google, and Mark Zuckerberg of Facebook.
Larry Page used such plain language and concrete examples that it was easy to understand what was behind the innovation in voice search at Google. He explained that when you’re running out of gas, you could “just pick up your phone and ask Google for directions to the nearest gas station and you’ll be on your way immediately…take the hassle right out of your life.”
Mark Zuckerberg, on the other hand, defaulted to abstractions. Describing Facebook’s innovations, he used words like “speed, stability, user experience” as opposed to presenting concrete examples that allow people to see what “improved speed” really meant.
Communication is the lynchpin to executive presence.
Be polished, yet passionate, plainspoken and persuasive.