We’ve all been there. Eyes glaze over, attention is diverted to the closest device…it’s that moment when you realize everyone in your meeting has tuned out. Your message is falling on deaf ears.

We’re thankful that Chip and Dan Heath wrote the foreword for our new book, and in it, they describe the “forehead effect” – that telltale sign that people are tuning out. The prime task for all of us as communicators is to get them tuned back in. Even more challenging, how can we get them to tune in when we don’t have direct authority?

In business and in life, our audience checks off an action item because they have to... But what if our audience was so moved that they wanted to do it? We must earn the license to lead. Not by expertise, authority or title alone, but by influence.

You have the opportunity to influence and inspire action. Every. Time. You. Speak. Not just on the main stage, under the bright lights, but every time you connect with your colleagues, clients, family members and other stakeholders.

Communication habits and messages are tough to change. But it’s possible. After much work behind the curtain over the past year, we are excited to reveal our new book that expands on our favorite topic:

It's full of practical tips and ways to help you change even more. And we couldn’t be more excited to finally share it with you. Check out the book’s new website and video trailer to prove it.

You can download an excerpt here (and we hope you’ll also take the next step – of clicking through to get the book on your e-reader or as a hardcover).

The book contains real-world stories, new frameworks, and yes, a few good reminders for those of you who have already taken our Communicate to Influence Training Program about how to avoid the foreheads as you become a 10x Communicator.

Stay tuned for more details and mini-reveals . . . this is just the beginning!