We’re Exci-TED.

We're Exci-TED - The TED2013 Set

It’s the most wonderful time of the year: TED Conference Time.

As participants in #TED2013 Live, we’ve been privy to this year’s ideas worth spreading. With so many ideas (over 84 different talks in 4 days) – which ones do we remember most? Those that were well-communicated, of course.


Bono proved that it IS possible to motivate – and influence – using facts. Rather than tell imagery-filled, emotional stories about poverty or use his rockstar prowess, Bono embraced his inner nerd and spoke to us – he moved us – with facts. He even made it sexy. And according to his facts, we can eradicate poverty by 2030 if we keep our momentum.

Metaphor Milieu: 

We learned from 15-year old Jack Andraka that making an early-detection test for pancreatic cancer that is 100% accurate is as easy as making chocolate chip cookies. (And with teenage optimism, he did just that for his science fair project.)

Clinical psychologist Dr. Meg Jay taught us that 20-somethings are like airplanes, just taking off from LAX heading for somewhere west – a slight change in course on takeoff is the difference between landing in Alaska or Fiji.

And growing your own food is like printing your own money, according to renegade gardener Ron Finley, who wants to plant whole blocks of gardens in urban space.

Provocative Questions:

What makes sex so damn good?” We’re not ashamed to admit that you got our attention the fastest, Jinsop Lee. And you kept it as you described your five-senses graph.

Sticky Messages:

Alex Laskey of Opower gave a powerful example of a sticky message (and we just might integrate it into our Decker Made to Stick Messaging curriculum). Social pressure is powerful – which is why “Your Neighbors are Doing Better” worked to get people to care about their energy consumption after “Save Money,” “Save the Planet,” and “Be a Global Citizen” failed.

Want more? So Do We!

We can’t get enough TED. So many great ideas – and communication examples – worth spreading. Stay tuned to the Decker Twitter feed, as well as TED.com, to learn when additional ideas and video clips are released.

Technology & Storytelling

I got sucked into a vortex again. If you’ve ever been on TED.com, you know what I’m talking about. You attempt to watch one talk (ranging from 2-18 minutes) and all of a sudden, you’re engaged in hours of thought-provoking, imaginative, and powerful presentations, and half your day disappears. Last … Continue reading

Roll with the technical difficulties

The audience only gets what you give them. That’s what I kept forgetting as I moped through the Fort Lauderdale airport yesterday. Thanks to inflight wifi, I bring you my story from a cruising altitude of 30,000 feet, on my way home from a three-city keynote tour for a new … Continue reading

Avoid webinar viewer unconsciousness

Is it a coincidence that the moment a webinar starts, its viewers experience spontaneous narcolepsy? Nope. Webinars tend to be passive, informational data dumps, which (surprise!) don’t get our audience members excited. They’re being used more and more frequently for virtual training and orientation programs, but if the listeners aren’t ingesting … Continue reading

What Joni Mitchell might say about cloud computing

A cute white puffy cloud – like the kind you used to draw next to the smiling sun in Kindergarten. But rather than find it on your child’s artwork, these days you’re more likely to see it right smack dab in the middle of an insanely complex technical diagram (the … Continue reading

Be here and now in the here and now.

Our relationships are in danger. With our colleagues, best friends, kids, significant others, bosses, and team members. All because we can no longer not multitask. And the people we talk to every day – whether at work or at home – know it. Multitasking is a myth. We’re talking here … Continue reading

A little eye communication goes a long way for WOMM

Last week I wrote on various aspects of eye communication. A couple of experiences prompt me to write again – on how eye communication impacts word of mouth marketing. And how important is word of mouth marketing? 80% of reviews are positive…because people want to share things they enjoy. Known … Continue reading

Brogan Battles Backnoise – and wins!

You may have heard of the backchannel when one is speaking, but have you heard of BackNoise? If not, it’s time you do. As blog post reader Paul Freet stated: “Backnoise is like the hammer in the 1984 Apple commercial.” Paul hit the nail on the head. BackNoise is the … Continue reading

How to Start Communicating on Twitter

 Exploding – the word for Twitter, and Social Media for that matter. There’s a lot of misunderstanding about Twitter, and particularly about getting started, so this post is JUST about that – and will be a little texty. Timely though, since I’m about to speak to a major Association’s Management … Continue reading