It’s the most wonderful time of the year: TED Conference Time.
As participants in #TED2013 Live, we’ve been privy to this year’s ideas worth spreading. With so many ideas (over 84 different talks in 4 days) – which ones do we remember most? Those that were well-communicated, of course.
Bono proved that it IS possible to motivate – and influence – using facts. Rather than tell imagery-filled, emotional stories about poverty or use his rockstar prowess, Bono embraced his inner nerd and spoke to us – he moved us – with facts. He even made it sexy. And according to his facts, we can eradicate poverty by 2030 if we keep our momentum.
We learned from 15-year old Jack Andraka that making an early-detection test for pancreatic cancer that is 100% accurate is as easy as making chocolate chip cookies. (And with teenage optimism, he did just that for his science fair project.)
Clinical psychologist Dr. Meg Jay taught us that 20-somethings are like airplanes, just taking off from LAX heading for somewhere west – a slight change in course on takeoff is the difference between landing in Alaska or Fiji.
And growing your own food is like printing your own money, according to renegade gardener Ron Finley, who wants to plant whole blocks of gardens in urban space.
“What makes sex so damn good?” We’re not ashamed to admit that you got our attention the fastest, Jinsop Lee. And you kept it as you described your five-senses graph.
Alex Laskey of Opower gave a powerful example of a sticky message (and we just might integrate it into our Decker Made to Stick Messaging curriculum). Social pressure is powerful – which is why “Your Neighbors are Doing Better” worked to get people to care about their energy consumption after “Save Money,” “Save the Planet,” and “Be a Global Citizen” failed.
Want more? So Do We!
We can’t get enough TED. So many great ideas – and communication examples – worth spreading. Stay tuned to the Decker Twitter feed, as well as TED.com, to learn when additional ideas and video clips are released.