Ever feel like you’re spinning your wheels? You’ve made a compelling argument, or a strong pitch, but somehow people still aren’t taking action.
Just because you say the “right” words, you can’t assume people will get what you mean and be moved. In order to influence and drive change, your audience needs to feel something. You have to change your perspective, get in their heads, and figure out what matters to them. Here’s a video blog where I share an example from purplefeather about switching your wording to gain a reaction from your audience.
Can you change the way you word something to make it more impactful to your audience? Have you done something like this before and seen results? Please share your stories!
Let’s say we have a meeting coming up. We think about what our Power Point deck looks like, what we’re going to wear, and even whether to staple or paperclip our handouts. Meetings only happen so often. But we’re sending out emails, tweets, and posts every few minutes all day … Continue reading
Recently, I coached an executive who shared a great example of business storytelling, as an alternative to getting bogged down in data speak. I now share it so you keep using SHARPs (Stories, Humor, Analogies, References & Quotes, Pictures & Visuals) to drive your points and lead others to action. Enjoy! … Continue reading
Before coming up for air from the new Steve Jobs biography, I stumbled across a great example of how to motivate people by using graspable numbers. We call this a SHARP (Stories, Humor, Analogies, References and Quotes, Pictures and Visuals) using human scale statistics, which we’ve covered before but will again because … Continue reading