Emotion and Story Rule

You’ve heard us say it before, and we’ll say it again: People buy on emotion and justify with fact. There’s no better place to watch emotions unfold than on the Super Bowl, and it’s no surprise to us that the commercials that stood out were the ones that got us … Continue reading

Achieving Leadership and Collaboration

We launched Decker Communications to transform people’s lives – a mission that remains the same today. Having held CEO leadership since founding the company in 1979, I take pride in the fact that we have helped hundreds of thousands of people improve their communications skills and lives. As Chairman of … Continue reading

Insights from a Speaking Immersion…

For three days last week I heard (and experienced) over 100 leaders speaking to an audience of 11,000 – including a couple dozen Senators and Representatives, Presidential candidates, authors, celebrities, and news anchors. (Most of the videos are available here.) It was an amazing experience at CPAC. This post is purely … Continue reading

Obama Speech More of the Same

President Obama gave a speech tonight – second one from the Oval Office in his 19 months in office. It was a yawner. What’s going on here? First of all I want to confess I’ve not reviewed Obama recently because he basically is the same. In delivery. Think of teleprompter, … Continue reading

A Dropped Call by Google

When Google announced Nexus One earlier this week, it got a lot of press, but not just on the phone itself, which was mixed. But the press on the presentation itself wasn’t mixed – it was bad. Nancy Duarte said newscasters called it a disaster (though she liked the slides.) CNBC … Continue reading

Decker Made To Stick Messaging is here!

@kellydecker here with a super newsworthy post… Think back to a time when you’ve been so incredibly excited to give someone something that you knew they would LOVE. Maybe it was the Superman PEZ dispenser that your younger brother wanted for his 5th birthday… or your kid’s first bicycle with … Continue reading