Yada Yada Yada

Ben Decker
Ben Decker
  February 16, 2017
  No Comments

There is so much focus on the importance of storytelling in business. From brand to leadership to managing client relationships, storytelling has become the “silver bullet” for how to approach something better. This post is not about when or why to tell a good story. Instead, I want to call … Continue reading →

Analogize It!

Gene Bloch
Gene Bloch
  March 11, 2016
  1 Comment

It’s one of the most common communications white lies we tell ourselves: “If I say the words, people will get it.” Even when your audience is well-versed in your subject matter, it’s not always true. The truth is, the most accurate data points and thoughtful analysis in the world won’t resonate … Continue reading →

The Big Short

Ben Decker
Ben Decker
  February 25, 2016
  1 Comment

A lot of times people ask, “What are the essential components of a speech?” They’re looking for the silver-bullet, the ideal length of time spent, the appropriate level of seriousness, how much humor, how many data points to include, etc. Often, we look to TED talks, popular speeches and commencement … Continue reading →

A Picture Worth a Thousand Words

Ben Decker
Ben Decker
  May 13, 2015
  1 Comment

There’s nothing like 77 bathtubs to give you a quick idea of what “7.7 cubic meters of water” looks like. A friend recently sent me a link to this post on the current drought situation in California. Regardless of your political standpoint on Gov. Jerry Brown’s response to the drought, … Continue reading →

Make ’em Laugh

Hilary Davis
Hilary Davis
  November 12, 2014
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Two guys walk into a bar…and so begins the most cliche opening to any joke, anywhere. Are you intrigued or already bored? I have no idea. Humor can be a tricky thing! Luckily, Jerry Seinfeld and the New York Times produced a video called How to Write a Joke, to … Continue reading →

Ring in the Humor

Kelly Decker
Kelly Decker
  February 26, 2014
  1 Comment
Ring in the Humor - Decker Communications

Bobsled. Halfpipe. Hockey. Figure skating and speed skating. Slalom. Ski jumping. Even curling. With 3 young boys in the house, we watched a lot of Olympic coverage this year. My personal favorite moments are always the opening and closing ceremonies, and I was floored at this year’s closing ceremony. Of … Continue reading →

Green Means Go

Ben Decker
Ben Decker
  January 14, 2014
  No Comments

Do you remember the movie Gone in 60 Seconds? Even if you remember it as a bad movie, it’s a good reminder about how quickly we can lose our audience. The first 30-60 seconds of our presentations, speeches or reports are always the hardest part. Physiologically, it’s when our hearts … Continue reading →

The Deal is in the Details

Ben Decker
Ben Decker
  November 20, 2013
  No Comments
Whitewashing - or Glossing Over the Details

In case you hadn’t noticed, the concept of story is pretty hot right now. Basically every industry endorses it as its #1 bit of advice, with entire companies popping up to “help tell your story.” There are two avenues of storytelling. First, there is the simple method of telling what … Continue reading →

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