40 Years: Communicating Lessons Learned

Since founding Decker Communications, Inc. in 1979, Bert Decker has seen dramatic changes in the communication landscape – yet many things remain the same. In this special series on the Decker blog, he’ll give some insight into these changes over the last 40 years. He calls it “View from the … Continue reading

Achilles Heel

My boys (10, 12, 14) are loving Greek mythology right now—from Percy Jackson’s books to any movie reference. Lately, Achilles is having a major moment in our household, popping up in Coldplay lyrics and in post-NBA finals discussions on Kevin Durant’s recovery. Achilles also happens to be trending in the … Continue reading

Baader-Meinhof Phenomenon

It’s a term that doesn’t get used often, although we all talk about it quite often. You know someone who bought a car or was thinking of buying that car. Then all of a sudden, they see the same car all around them and wonder what happened? That’s Baader-Meinhof Phenomenon, and it … Continue reading

Think Before You Link

You wouldn’t walk into a networking event with a bag on your head or hand out business cards that say, “Call to talk more about me.” Yet too many of us are generic or self-centered in our approach on LinkedIn. Influential communicators work to create a complete communications experience for … Continue reading