Falling on Deaf Ears

We’ve all been there. Eyes glaze over, attention is diverted to the closest device…it’s that moment when you realize everyone in your meeting has tuned out. Your message is falling on deaf ears.

We’re thankful that Chip and Dan Heath wrote the foreword for our new book, and in it, they describe the “forehead effect” – that telltale sign that people are tuning out. The prime task for all of us as communicators is to get them tuned back in. Even more challenging, how can we get them to tune in when we don’t have direct authority?

In business and in life, our audience checks off an action item because they have to… But what if our audience was so moved that they wanted to do it? We must earn the license to lead. Not by expertise, authority or title alone, but by influence.

You have the opportunity to influence and inspire action. Every. Time. You. Speak. Not just on the main stage, under the bright lights, but every time you connect with your colleagues, clients, family members and other stakeholders.

Communication habits and messages are tough to change. But it’s possible. After much work behind the curtain over the past year, we are excited to reveal our new book that expands on our favorite topic:


It’s full of practical tips and ways to help you change even more. And we couldn’t be more excited to finally share it with you. Check out the book’s new website and video trailer to prove it.

You can download an excerpt here (and we hope you’ll also take the next step – of clicking through to get the book on your e-reader or as a hardcover).

The book contains real-world stories, new frameworks, and yes, a few good reminders for those of you who have already taken our Communicate to Influence Training Program about how to avoid the foreheads as you become a 10x Communicator.

Stay tuned for more details and mini-reveals . . . this is just the beginning!


Are You A Leader We Can Bank On?

“Focus on the jockey as much as the horse. Or, if racing eludes you, bet on the head coach…would you feel confident investing your hard-earned money on a legal bet this weekend on a team in the NFL without researching or knowing the history of the coach of that team?” – … Continue reading

Keep It Simple, Sweetheart

“Considering the inherent value of every person on the planet, I optimistically envision a future where all people are treated equally regardless of what they look like or in what part of the country they live.”    – Not what Dr. Martin Luther King Jr. said Ever wonder why TED … Continue reading

Just Add Humor

“I love people who make me laugh.  I honestly think it’s the thing I like most, to laugh.  It cures a multitude of ills.  It’s probably the most important thing in a person.” – Audrey Hepburn The key to being funny is not worrying about the outcome. Release that armor … Continue reading

How to Make Better Choices in Life and Work

It’s something we all strive to do – make better choices. So much of the work we do at Decker focuses on helping others make better choices. We help people be more influential when they communicate their ideas. And an important part of being more influential comes from understanding how … Continue reading

Fake It Till You Become It

Several of our program leaders use the phrase, “Fake it till you make it” when they are coaching. I prefer to raise the bar on that challenge. Do as social psychologist and HBS Professor Amy Cuddy says: Fake it till you become it. Amy’s TED talk is filled with reasons … Continue reading

Video Blog: Steve Jobs motivated with numbers

Before coming up for air from the new Steve Jobs biography, I stumbled across a great example of how to motivate people by using graspable numbers. We call this a SHARP (Stories, Humor, Analogies, References and Quotes, Pictures and Visuals) using human scale statistics, which we’ve covered before but will again because … Continue reading

A little eye communication goes a long way for WOMM

Last week I wrote on various aspects of eye communication. A couple of experiences prompt me to write again – on how eye communication impacts word of mouth marketing. And how important is word of mouth marketing? 80% of reviews are positive…because people want to share things they enjoy. Known … Continue reading

Thankful for “Reality Check”

With so many good books out recently… “Outliers“, “Tribes“, “You’ve Got To Be Believed To Be Heard” – had to have that in there ;-) why single out Guy Kawasaki’s “Reality Check” on this Thanksgiving? Because… It’s that good. It’s a big book. You can get a multitude of tips … Continue reading