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Posts Tagged With: "training"

Video Blog: 1×1 Feedback for Mayor Gavin Newsom

Ben DeckerPosted by Ben Decker   |   December 1st, 2009   |   1 Comment   |  Tweet This

Thank you for all the response on my last video blog! I’m happy to keep them coming, so here we go with a second quick video where I’ll talk about communication in the news.

Remember, I also want to give you feedback! Video tape yourself at a meeting or giving a presentation and send it to me. Getting feedback is the most essential way to take your communication to the next level.

In the meantime, here’s some more off-the-cuff 1×1 feedback, this time for San Francisco Mayor Gavin Newsom in a touchy interview on CBS5 last week.

Enjoy – and send your videos to me at blog@decker.com!

PS – Tune in early next week for more 1×1 feedback! According to the marketing department, I’ll be talking about Tiger Woods’ upcoming press conference (if it ever happens!). Can’t wait to see how he presents his point of view.


Categories: Communication Skills, Newsworthy, Political Communications, Public Speaking, Short Bits, Speakers, Video - Use It
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Warren Buffett knows about investing – in yourself

Kelly DeckerPosted by Kelly Decker   |   November 18th, 2009   |   1 Comment   |  Tweet This

When you see clips like these, it’s easy to understand why Warren Buffett is the man.

Now, of course, I LOVE the fact that he acknowledges communications as one of the #1 ways you can increase your human capital and value to your team, company, organization, and even family and friends, for that matter. (Of course, he should have  referenced Decker instead of the other guys.. Sorry, can’t help it.)

The best part though is that he’s a great model for effective communicating. He doesn’t just tell others to “do as I say, not as I do.” Here’s what he does well:

He’s incredibly likable. Guess what? You can be too! This is a skill that can be learned. He’s likable for three key reasons:

  • “Lightness of face” — Notice how he has the slightest of grins throughout the clip. He’s not foolishly smiling from ear to ear, just enough. This goes a long way for communications. Smiling is the simplest, although not always the easiest way to increase your likability to your listener. For example, you could be that grim-faced kind of person (not to say that you’re grim, just grim-faced) who processes and communicates information very seriously, maybe with a furrowed brow for extra concentration. That facial expression doesn’t do anything to help you connect and build rapport with your listener. We don’t buy long term from someone we don’t like – it would be too painful! So, next time go on and give smiling a try.
  • Conversational tone — It’s a town hall set up, so it should be that way. Not professorial, not a lecture – it feels like he’s just chatting with you.
  • He’s vulnerable — The great Warren Buffett also needed communication TRAINING! To be successful, you also have to have a constant eye on improvement. A forward lean toward progress. When’s the last time you invested in these skills? Communications training is often overlooked as a soft skill – but it’s critical to your success. Make it a new year’s resolution.

On the content side, he knows his audience. He uses a flurry of numbers to illustrate his point. Now mind you, this would NOT work in all circumstances, but this is to a group of Columbia business school students who squeal with delight at the thought of alpha, beta, and r-squared statistics.  These are human-scale stats to this particular breed. Human-scale statistics allows the listener to bring their experience to bear (learn more about this in Decker Made To Stick).

Warren Buffett gets it: invest in yourself and reap the return.


Categories: Communication Skills, Leadership and Communications, Public Speaking, Speakers
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Decker Made To Stick Messaging is here!

Kelly DeckerPosted by Kelly Decker   |   August 25th, 2009   |   2 Comments   |  Tweet This

@kellydecker here with a super newsworthy post…

Decker_Made_To_Stick_Messaging

Think back to a time when you’ve been so incredibly excited to give someone something that you knew they would LOVE. Maybe it was the Superman PEZ dispenser that your younger brother wanted for his 5th birthday…or your kid’s first bicycle with training wheels. Maybe even the macaroni necklace you gave to your mom for Mother’s Day. You thought about what they wanted and then went out and made it or bought it, wrapped it up, and eagerly awaited the day they would open it.

Well, we’ve been wrapping something up for you over the last couple of months, and we’re just as excited. We’re thrilled to announce a partnership with Chip and Dan Heath, authors of the fabulous, best-selling Made To Stick.

Announcing the Decker Made To Stick Messaging Program!

Together we created a program that is completely dedicated to messaging. It’ll teach you how to talk about your ideas in a way that will make them stick, and most importantly, make an impact – with your customers, co-workers, bosses (and maybe even your kids). We take our Decker Grid system to bring focus and structure to the message, and then layer on Made To Stick’s SUCCESs principles to make it good and, well…sticky.

Yes, it’s for sales and marketing types, but just as important and applicable for the techies, engineers and ops managers. You’ll learn to identify (and avoid) the dreaded “Curse of Knowledge” – the single biggest obstacle in our communications. Then, with lots of hands-on exercises, you’ll give your idea the wings it needs to fly.

The premiere program is happening October 6th in our San Francisco office – be sure to check out the promo at www.decker.com. I’ll be leading this one with Chip Heath. There’s limited seating, with phone registration only. If you’re interested, give us a ring or send an email to info@decker.com. If there’s no room, we’ll get you on the list for the next one.

Until then…start looking around. Anything sticking these days?


Categories: Communication Skills, Leadership and Communications, SHARPs and Stories, Special Event
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Cisco’s Telepresence: A huge hit, but there’s a big miss

Kelly DeckerPosted by Kelly Decker   |   February 26th, 2009   |   1 Comment   |  Tweet This

My favorite guest blogger is back, and I don’t say that just because she’s our Executive VP and my daughter-in-law, but because she is brilliant in developing programs for our clients. If you’re not doing so already, follow her on Twitter @kellydecker. – Bert Decker

I was first wowed by Cisco’s Telepresence – a fantastic virtual meeting solution – when I spent some time in NY coaching a group of Cisco’s leaders in 2007. But this week I got to experience it for myself, thanks to Ian Griffin, who set up a demo for local NSAers.

Cisco touts this experience as the next best thing to an in-person meeting. Clearly, Cisco
Chambers and team understand that regardless of the technology that shrinks the globe around us, it’s the face-to-face, in-person interactions that business continues to yearn for. And, it delivers. The experience is “you” in high-def, which, as our host Rick quipped, has it’s downfalls especially for any unwanted complexion issues. There’s nothing grainy or choppy about it. And though I hate to admit it (especially in front of my husband), once you go high-def, you just don’t go back (so, yes, I really do believe in paying extra for HD at home – there, I said it).

Check out some pictures on Ian Griffin’s blog.

To sum up the pros:

  • The video and audio is seamless – it feels like you’re in the same room.
  • It absolutely saves businesses travel time and money, and the ROI can be quick, depending on your need for travel. For companies who have put a halt on all travel even for salespeople – if you do not provide a way for them to connect in-person, you’ve just made it that much more difficult to sell in already tough times. There is nothing more effective to communicate to influence than in-person meetings – this provides a great way to do it.
  • It’s accessible to the public – you don’t need your own private Telepresence equipment to do this. Public rooms are available from $299 per hour per location. You do the math.

Now for the cons:

  • Cisco has done a great job with the technology (as we expect as they are one of the most innovative companies around – even into holography.) But they haven’t focused on training the user to maximize the experience (hmmm…sounds just a little like PPT!):
    • I was in a larger Telepresence suite, communicating with another smaller room. I observed for a while to figure out what was happening with eye communication – because it sure didn’t look like people were looking at the person who was talking (even though they were). Knowing how critical eye communication and behavioral skills are to the overall experience, I asked about how they prepare clients behaviorally to use the technology effectively. Imagine my disappointment when the answer was, “there’s a brief description in the documentation” and “a printed set of Etiquette Guides in each room.” Yikes!
    • Eye Communication is the #1 behavioral skill – if you don’t have it, you lose that connection and involvement with your listener. These might sound like subtle things, but communications is largely unconscious – how will that new client react to you when you appear to be talking to someone else in the room?
    • There’s also a lack of training in how to effectively present when you have an audience in the room with you, and an audience in cyberland virtually appearing at a table across from you. Even the Telepresence host overwhelmingly directed his presentation to the people in his room, only occasionally acknowledging the audience on the other side.
  • It is solely for seated meetings, so not a great solution for energetic collaboration, brainstorming, or facilitation. You need to stand and change the dynamics in the room to do this really well.

Ultimately, these are good reminders for all in-person communications. The hard part is to bring your communications to a conscious level, where you are always thinking of the total experience.


Categories: Video - Use It, Web/Tech
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