Think back to a time when you’ve been so incredibly excited to give someone something that you knew they would LOVE. Maybe it was the Superman PEZ dispenser that your younger brother wanted for his 5th birthday…or your kid’s first bicycle with training wheels. Maybe even the macaroni necklace you gave to your mom for Mother’s Day. You thought about what they wanted and then went out and made it or bought it, wrapped it up, and eagerly awaited the day they would open it.

Well, we’ve been wrapping something up for you over the last couple of months, and we’re just as excited. We’re thrilled to announce a partnership with Chip and Dan Heath, authors of the fabulous, best-selling Made To Stick.

Announcing the Decker Made To Stick Messaging Program!

Together we created a program that is completely dedicated to messaging. It’ll teach you how to talk about your ideas in a way that will make them stick, and most importantly, make an impact – with your customers, co-workers, bosses (and maybe even your kids). We take our Decker Grid system to bring focus and structure to the message, and then layer on Made To Stick’s SUCCESs principles to make it good and, well…sticky.

Yes, it’s for sales and marketing types, but just as important and applicable for the techies, engineers and ops managers. You’ll learn to identify (and avoid) the dreaded “Curse of Knowledge” – the single biggest obstacle in our communications. Then, with lots of hands-on exercises, you’ll give your idea the wings it needs to fly.

The premiere program is happening October 6th in our San Francisco office – be sure to check out the promo at www.decker.com. I’ll be leading this one with Chip Heath. There’s limited seating, with phone registration only. If you’re interested, give us a ring or send an email to info@decker.com. If there’s no room, we’ll get you on the list for the next one.

Until then…start looking around. Anything sticking these days?