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	<title>Decker Blog &#187; George Bush</title>
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	<description>Create Your Communications Experience</description>
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		<title>You&#8217;ve Got To Be Believed To Be Heard</title>
		<link>http://decker.com/blog/2008/10/youve-got-to-be-believed-to-be-heard/</link>
		<comments>http://decker.com/blog/2008/10/youve-got-to-be-believed-to-be-heard/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 21:56:27 +0000</pubDate>
		<dc:creator>Bert Decker</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Leadership and Communications]]></category>
		<category><![CDATA[PowerPoint Abuse - Avoid It]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Speakers]]></category>
		<category><![CDATA[believability]]></category>
		<category><![CDATA[Bono]]></category>
		<category><![CDATA[conscious]]></category>
		<category><![CDATA[George Bush]]></category>
		<category><![CDATA[information to influence]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[unconscious]]></category>

		<guid isPermaLink="false">http://decker.com/blog/2008/10/youve-got-to-be-believed-to-be-heard/</guid>
		<description><![CDATA[With today’s headlines, now more than ever “You’ve Got To Be Believed To Be Heard.” So I&#39;m delighted to announce the release of my newly revised book, just published in hard cover from St. Martins Press! Some great blog reviews already received are from Nancy Duarte of Slide:ology fame, Garr Reynolds of Presentation Zen, and John Pearson of Managing Buckets, among others. (Much appreciated.) In &#34;Believed&#8230;&#34; you&#39;ll find out: Why was George Bush a great communicator – once? See the differences between the New Communicators and the Old… Steve Jobs vs. Lee Raymond Oprah vs. Jeannine Pirro Howard Schultz vs. [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.decker.com/blog/wp-content/uploads/Typepad/a/6a00d8341d71f353ef010535c04caa970b-pi" style="float: right;"><img alt="You&#39;ve Got To Be Believed To Be Heard" class="at-xid-6a00d8341d71f353ef010535c04caa970b" src="http://www.decker.com/blog/wp-content/uploads/Typepad/a/6a00d8341d71f353ef010535c04caa970b-200wi" style="margin: 0px 0px 5px 5px; width: 200px;" /></a><br />
With today’s headlines, now more than ever <a href="http://www.amazon.com/Youve-Got-Believed-Heard-Updated/dp/0312374690/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1224368563&amp;sr=8-1">“You’ve Got To Be Believed To Be Heard.”</a> So I&#39;m delighted to announce the release of my newly revised book, just published in hard cover from St. Martins Press! </p>
<p> Some great blog reviews already received are from <a href="http://slideology.com/2008/10/youve-got-to-be-believed-to-be-heard/">Nancy Duarte</a> of Slide:ology fame, <a href="http://www.presentationzen.com/presentationzen/2008/10/youve-got-to-be-believed.html">Garr Reynolds</a> of Presentation Zen, and <a href="http://urgentink.typepad.com/my_weblog/2008/10/youve-got-to-be-believed-to-be-heard.html">John Pearson</a> of Managing Buckets, among others. (Much appreciated.)</p>
<p> In &quot;Believed&#8230;&quot;  you&#39;ll find out:</p>
<ul>
<li>Why was <a href="http://www.bertdecker.com/experience/2008/07/no-bully-pulpit.html">George Bush</a> a great communicator – <strong>once</strong>?</li>
<li>See the differences between the New Communicators and the Old…<br />             <a href="http://www.bertdecker.com/experience/2006/01/steve_jobs_is_1.html">Steve Jobs</a> vs. Lee Raymond <br />             <a href="http://www.bertdecker.com/experience/2005/12/the_top_ten_bes.html">Oprah</a> vs. Jeannine Pirro <br />             Howard Schultz vs. Michael Chertoff <br />             <a href="http://www.bertdecker.com/experience/2006/02/bono_speaks_at_.html">Bono</a> vs. <a href="http://www.youtube.com/watch?v=942HcHKbOno">Mark McGuire</a></li>
<li>Avoid the Three Myths of communicating </li>
<li>Discover the power of the First Brain, and how you can use it</li>
<li>Why people buy on emotion and justify with fact?</li>
<li>Use the Six Behavioral Skills to your advantage</li>
<li>Move your communications from information to influence</li>
<li>Make the unconscious, conscious</li>
<li>Reverse the ‘fear of speaking’ to your advantage</li>
<li>Learn SHARPs to create your own unique communication experience</li>
<li>Obliterate <a href="http://www.bertdecker.com/experience/2005/09/powerpoint_abus.html">PowerPoint Abuse</a></li>
<li>And much more…</li>
</ul>
<p>  For the first time these two concepts are combined in one book to make the &#39;complete book of speaking&#39; &#8211; </p>
<ol>
<li>The Behavioral Skills of the Decker Method with </li>
<li>The Decker Grid  &#8211; a unique and proven process to create and organize ideas in half the time</li>
</ol>
<p> Naturally I&#39;d love you to get it right <a href="http://www.amazon.com/Youve-Got-Believed-Heard-Updated/dp/0312374690/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1224368563&amp;sr=8-1">here at Amazon</a> &#8211; at 33% off the list price! And I&#39;d thank you for helping it get on the best seller list&#8230;</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No Bully Pulpit Here</title>
		<link>http://decker.com/blog/2008/07/no-bully-pulpit-here/</link>
		<comments>http://decker.com/blog/2008/07/no-bully-pulpit-here/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 05:50:34 +0000</pubDate>
		<dc:creator>Bert Decker</dc:creator>
				<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Leadership and Communications]]></category>
		<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[Political Communications]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Bully Pulpit]]></category>
		<category><![CDATA[George Bush]]></category>
		<category><![CDATA[Presentation skills]]></category>
		<category><![CDATA[smirk]]></category>
		<category><![CDATA[Winston Churchill]]></category>

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		<description><![CDATA[Leadership is speaking to raise a people up in a crisis. Today we are in an economic crisis, and there is no raising up. The great Bully Pulpit of the Presidency has been vacated, and it is a shame. Here we have President Bush, yesterday, lamely talking about the economy in &#34;half full&#34; terms. This clip is only 12 seconds, but as he READS his speech, note the hesitancy, stumbling and lack of certainty. (For a longer version of a similar experience, see President Bush here from several months ago &#8211; interesting to note the unfulfilled promise as well.) Interesting [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.bertdecker.com/photos/uncategorized/2008/07/16/bush_smirk.jpeg"><img height="190" width="150" border="0" alt="Bush_smirk" title="Bush_smirk" src="http://www.bertdecker.com/experience/images/2008/07/16/bush_smirk.jpeg" style="margin: 0px 0px 5px 5px; float: right;" /></a><br />
Leadership is speaking to raise a people up in a crisis. </p>
<p> Today we are in an economic crisis, and there is no raising up. The great <a href="http://en.wikipedia.org/wiki/Bully_pulpit">Bully Pulpit </a>of the Presidency has been vacated, and it is a shame. <a href="http://www.youtube.com/watch?v=CxYoQM-IbnY">Here we have President Bush, yesterday,</a> lamely talking about the economy in &quot;half full&quot; terms.<br />
 <object height="344" width="425"><param value="http://www.youtube.com/v/CxYoQM-IbnY&amp;hl=en&amp;fs=1" name="movie" /><param value="true" name="allowFullScreen" /><embed height="344" width="425" allowfullscreen="true" type="application/x-shockwave-flash" src="http://www.youtube.com/v/CxYoQM-IbnY&amp;hl=en&amp;fs=1"></embed></object></p>
<p>This clip is only 12 seconds, but as he READS his speech, note the hesitancy, stumbling and lack of certainty. (For a longer version of a similar experience, <a href="http://www.youtube.com/watch?v=bzW4ca9iq2o&amp;feature=related">see President Bush here</a> from several months ago &#8211; interesting to note the unfulfilled promise as well.)</p>
<p>Interesting and profound that it takes just seconds<a href="http://www.bertdecker.com/experience/2005/10/first_impressio.html"> (thin slicing)</a> for us to have confidence, or lack of confidence, in a<br />
speaker &#8211; to trust him or her, or to distrust his or her words. And so often our confidence is rooted more in the behavior of the speaker than in what is said. (Another example is <a href="http://www.youtube.com/watch?v=PLAIXObGi6k">this 7 second clip of Casper Weinberger </a>dissembling with &#8216;ums&#8217; and &#8216;ahs&#8217; as he tries to defend the Libya air strike of years ago.)</p>
<p> After President Bush speaks, we do not feel more confident or optimistic or assured. Perhaps less so. He has lost the Bully Pulpit.</p>
<p> Compare the Bush communication experience to that of <a href="http://en.wikipedia.org/wiki/Winston_Churchill">Winston Churchill.</a> Consider his famous <a href="http://en.wikisource.org/wiki/Blood%2C_Toil%2C_Tears_and_Sweat">Blood, Sweat and Tears </a>speech that he gave to the English people when he took leadership as they were under bombardment by the Germans &#8211; losing family and friends in the beginning of World War II. This was a much more dire circumstance than we are in now, for sure. And yet he inspired, and thereby mobilized the people of England. When he spoke he did so with a confidence and certainty that turned the attitude and human spirit of a nation. </p>
<p> <em>&quot;You ask, what is our aim? I can answer in one word: Victory. <br />Victory<br />
at all costs — <br />Victory in spite of all terror — <br />Victory, however long<br />
and hard the road may be, for without victory there is no survival.</em></p>
<p> <em>&quot;I feel sure that our cause will not be suffered to fail among men. I<br />
feel entitled at this juncture, at this time, to claim the aid of all<br />
and to say, &#8216;Come then, let us go forward together with our united<br />
strength.&#8217; &quot;</em></p>
<p> I wish we had YouTube then to show you now how the Bully Pulpit should be used by a leader. I&#8217;m sure his behavior was as certain and forceful as his words.</p>
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