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Posts Tagged With: "George Bush"

You’ve Got To Be Believed To Be Heard

Bert DeckerPosted by Bert Decker   |   October 28th, 2008   |   1 Comment   |  Tweet This

You've Got To Be Believed To Be Heard
With today’s headlines, now more than ever “You’ve Got To Be Believed To Be Heard.” So I'm delighted to announce the release of my newly revised book, just published in hard cover from St. Martins Press!

Some great blog reviews already received are from Nancy Duarte of Slide:ology fame, Garr Reynolds of Presentation Zen, and John Pearson of Managing Buckets, among others. (Much appreciated.)

In "Believed…" you'll find out:

  • Why was George Bush a great communicator – once?
  • See the differences between the New Communicators and the Old…
    Steve Jobs vs. Lee Raymond
    Oprah vs. Jeannine Pirro
    Howard Schultz vs. Michael Chertoff
    Bono vs. Mark McGuire
  • Avoid the Three Myths of communicating
  • Discover the power of the First Brain, and how you can use it
  • Why people buy on emotion and justify with fact?
  • Use the Six Behavioral Skills to your advantage
  • Move your communications from information to influence
  • Make the unconscious, conscious
  • Reverse the ‘fear of speaking’ to your advantage
  • Learn SHARPs to create your own unique communication experience
  • Obliterate PowerPoint Abuse
  • And much more…

For the first time these two concepts are combined in one book to make the 'complete book of speaking' –

  1. The Behavioral Skills of the Decker Method with
  2. The Decker Grid – a unique and proven process to create and organize ideas in half the time

Naturally I'd love you to get it right here at Amazon – at 33% off the list price! And I'd thank you for helping it get on the best seller list…


Categories: Books, Communication Skills, Leadership and Communications, PowerPoint Abuse - Avoid It, Public Speaking, Speakers
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No Bully Pulpit Here

Bert DeckerPosted by Bert Decker   |   July 16th, 2008   |   1 Comment   |  Tweet This

Bush_smirk
Leadership is speaking to raise a people up in a crisis.

Today we are in an economic crisis, and there is no raising up. The great Bully Pulpit of the Presidency has been vacated, and it is a shame. Here we have President Bush, yesterday, lamely talking about the economy in "half full" terms.

This clip is only 12 seconds, but as he READS his speech, note the hesitancy, stumbling and lack of certainty. (For a longer version of a similar experience, see President Bush here from several months ago – interesting to note the unfulfilled promise as well.)

Interesting and profound that it takes just seconds (thin slicing) for us to have confidence, or lack of confidence, in a
speaker – to trust him or her, or to distrust his or her words. And so often our confidence is rooted more in the behavior of the speaker than in what is said. (Another example is this 7 second clip of Casper Weinberger dissembling with ‘ums’ and ‘ahs’ as he tries to defend the Libya air strike of years ago.)

After President Bush speaks, we do not feel more confident or optimistic or assured. Perhaps less so. He has lost the Bully Pulpit.

Compare the Bush communication experience to that of Winston Churchill. Consider his famous Blood, Sweat and Tears speech that he gave to the English people when he took leadership as they were under bombardment by the Germans – losing family and friends in the beginning of World War II. This was a much more dire circumstance than we are in now, for sure. And yet he inspired, and thereby mobilized the people of England. When he spoke he did so with a confidence and certainty that turned the attitude and human spirit of a nation.

"You ask, what is our aim? I can answer in one word: Victory.
Victory
at all costs —
Victory in spite of all terror —
Victory, however long
and hard the road may be, for without victory there is no survival.

"I feel sure that our cause will not be suffered to fail among men. I
feel entitled at this juncture, at this time, to claim the aid of all
and to say, ‘Come then, let us go forward together with our united
strength.’ "

I wish we had YouTube then to show you now how the Bully Pulpit should be used by a leader. I’m sure his behavior was as certain and forceful as his words.


Categories: Communication Skills, Leadership and Communications, Newsworthy, Political Communications, Public Speaking
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