Grab a mop!

I know.  Another Obama post? Put your politics and feelings about health care and the economy aside to learn a great lesson here. Obama brings ideas to life with his words. He did it again on Tuesday at a rally for Senator Creigh Deeds, Virginia’s democratic candidate for governor. With the election just one week away, Obama stumped for Deeds and drew on his own experiences to inspire Virginians to action.

“When I showed up after inauguration, they had left a big mess on the floor. So I got a mop, and I started cleaning up their mess. That’s okay, I don’t mind.  But you know — you know, it does bother me when they start saying, ‘You’re not mopping fast enough.’ ‘You’re not holding the mop the right way.’ My attitude is, why don’t you grab a mop?”

He used the concrete analogy of a mop instead of what most politicians and business leaders might have said (warning: this might sound all too familiar to you):

“After inauguration, it became even more apparent that our economy is in crisis. As we strive for bipartisanship, they continuously blockade our endeavors, impeding on our progress instead of joining the effort.”

But instead, he mop drew a picture. Simply. Right away, you can see that mess and that mop. Then, he tugs at the hardworking, roll-up-your-sleeves drive in all of us – calling us to action, instead of making our eyes glaze over.

This is a quick example of the power of being concrete to drive a message home. We thoroughly explore concreteness (and all Made To Stick SUCCESs principles) in our Decker Made To Stick Messaging workshop – and find that people walk away saying that it will change the impact of their messages immediately.

Think about this the next time you chime in at a meeting and want to get your point across. What could you do to remove abstractions and make your message resonate?

Does your message stick?

I’m thrilled to introduce @MeredithGood, one of our newest team members brought on to do program development and marketing.  She’ll be contributing to the blog from now on, starting today!

In true Decker form, we videotaped the entire Decker Made To Stick Messaging debut program so we could (what else?) give ourselves feedback!  Several participants gave us feedback, too, so we can continuously improve and evolve.  With all this video lying around, @MeredithGood put together a short testimonial (for kicks!) to give you a sense of what Decker Made To Stick Messaging is all about.

What are you waiting for? Get in on the action and register for December 2nd! Hope to see you soon.

Master the Art of Telegraphing

Hi all, @kellydecker here…

Think telegraphing is outdated? Think again.

When’s the last time you got a telegraph? Well, if you’ve interacted with anyone in the last ten minutes – a coworker, friend, boss or even your kids, you definitely got one. And I bet that you sent a couple in the process.

I’m a big John Madden fan. He’s the kind of authentic communicator that makes you want to buy him a beer, sit back, and listen to his stories. So I do (minus the beer) – usually right about the time I take the Fremont exit during my commute into the city – on The Daily Madden, his 8.5 minute gig on KCBS at 8:15am. Today he and the great Tony LaRussa were talking about the typical random and rambling banter of this segment when they turned to the topic of telegraphs. (Listen to the segment here.)

Telegraphing in baseball is common. Turns out that pitchers do it all the time.

LaRussa says that pitchers “get in these habits wherein they start their delivery and they let you know what they’re going to throw. The hitter sees that and they know what’s coming.”

This is pretty amazing. It means that the batter, who is standing 60 feet away, can look at how the pitcher raises his arm, grabs the ball and holds the glove and then that batter can figure out exactly how to hit the ball. They read telegraphs to their advantage, and to literally hit it out of the park. Don’t know about you, but I’ve got a newfound respect for ball players.

LaRussa continues, “Some guys are great at seeing it – it can be really just a glimpse of something…and some can’t, unless it’s really obvious.” And it’s becoming more important. “There’s a legitimate study going on in every big league team more every year at reading pitchers’ little quirks and tips.”

Sounds like business communications to me. Telegraphing is happening in nearly every interaction that you have, and you’d better get good at sending and reading those messages.

master4On the sender side, there’s nothing that will help you more than video. Just like in baseball (and any other sport for that matter – which is why the best athletes just keep getting better and better), you’ve got to “break down tape.” Until you get yourself on video, you probably have no clue how or what you do in your daily communications. What signals are you sending that either help or hinder your listener to do something with your message? It’s about making what is unconscious to you (your habits, quirks, ‘tells’)…conscious.

And if you can learn to read the telegraphs, you’ve got a game changer on your hands. Whether it’s selling a customer, delivering a performance appraisal, hiring a new team member, or talking with a friend – you’ll be well served to pick up on their telegraphs and respond appropriately. Here’s are a few ways to learn:

  • Read Blink. Malcolm Gladwell’s great best seller on how and why we make judgments in the blink of an eye.
  • Watch/Listen to your kids: They can’t help but wear their heart on their sleeve. Even though it’s obvious (and pretty funny) it’s a great way to get tuned into telegraphing in general.
  • For fun…watch a game of No Limit Texas Hold ‘Em. These guys and gals are good at reading “tells”, and really good at hiding them. At least watch (or re-watch for the umpteenth time) the movie Rounders and learn how even an Oreo cookie can be a downfall.

Decker Made To Stick Messaging is here!

@kellydecker here with a super newsworthy post…

Decker_Made_To_Stick_Messaging

Think back to a time when you’ve been so incredibly excited to give someone something that you knew they would LOVE. Maybe it was the Superman PEZ dispenser that your younger brother wanted for his 5th birthday… or your kid’s first bicycle with training wheels. Maybe even the macaroni necklace you gave to your mom for Mother’s Day. You thought about what they wanted and then went out and made it or bought it, wrapped it up, and eagerly awaited the day they would open it.

Well, we’ve been wrapping something up for you over the last couple of months, and we’re just as excited. We’re thrilled to announce a partnership with Chip and Dan Heath, authors of the fabulous, best-selling Made To Stick.

Announcing the Decker Made To Stick Messaging Program!

Together we created a program that is completely dedicated to messaging. It’ll teach you how to talk about your ideas in a way that will make them stick, and most importantly, make an impact – with your customers, co-workers, bosses (and maybe even your kids). We take our Decker Grid system to bring focus and structure to the message, and then layer on Made To Stick’s SUCCESs principles to make it good and, well…sticky.

Yes, it’s for sales and marketing types, but just as important and applicable for the techies, engineers and ops managers. You’ll learn to identify (and avoid) the dreaded “Curse of Knowledge” – the single biggest obstacle in our communications. Then, with lots of hands-on exercises, you’ll give your idea the wings it needs to fly.

The premiere program is happening October 6th in our San Francisco office – be sure to check out the promo at www.decker.com. I’ll be leading this one with Chip Heath. There’s limited seating, with phone registration only. If you’re interested, give us a ring or send an email to info@decker.com. If there’s no room, we’ll get you on the list for the next one.

Until then…start looking around. Anything sticking these days?

It’s All About Them: How to take “you” out of the message

@kellydecker back here this week, inspired to write another post.

“It’s not you…it’s me.”

Relationship wise, maybe you’ve been the receiver of that message, or in George Constanza’s case, you invented it. One of my favorite Seinfeld moments below:

We’ve ALL actually been there – in fact, in our business communications, we’re guilty of being on the sender side. And it’s one of the single biggest problems with communications.

When we present (in a meeting, conference call or formal presentation) we think it is about us, and not about them. It’s not as if we consciously try to focus on me, me, me, but it sure comes off that way. It rears its ugly head in many ways. Maybe you’ve got a start-up, or a new product, or you’re trying to convince your exec team to pursue your initiative. You use those opportunities to prove yourself. In the words of Stuart Smalley, “You’re good enough. You’re smart enough. And gosh darn it, people like you.” So there you are with YOUR agenda in mind, why YOU think it’s great, and what it will do for YOU. And you’ve got a presentation that has nothing to do with listener.

A recent HarvardBusiness.org article on framing notes, “Individuals tend to focus on their own particular needs and on matters relating to their specific areas of expertise. In so doing, they may lose sight of the details that matter for the project they are currently working on.” In other words, you’re just too focused on you to worry about them.

Last Saturday I failed miserably doing this with my four-year-old. He came into my room to hang out as I was getting ready for a busy day with the kids. (Let me just take a moment to say that I really value my very rare alone time – those 20 minutes in the morning is one of those few calm, zen-like moments that I have all to myself.) I’m therefore none too happy with the intrusion, and say, “I REALLY want to finish getting ready alone right now, please go wait in the family room.” If I’m him, I’m thinking “That’s nice. What’s in it for me?” I shoulda coulda woulda said, “If you wait in the family room, I can get ready much more quickly so that we can go to the park sooner.” Same thing goes for your next pitch.

Focus on your listener. Now, really focus. Listeners are the centerpiece of our Decker Grid system – whether it’s 1, 15, 54 or 322 people to whom you’re speaking. Before you come up with the big “So what?” of your message, you should do a careful analysis of your listener. Ask a few questions:

  1. Who are they? Why are they here?
  2. How do they feel about you or your subject?
  3. How will they support or challenge your idea?
  4. Are they data or business (initiative) driven?
  5. What’s in it for them (not just as a team or corporation, but individually as well)?

Once you’ve answered these questions, come up with the top three adjectives that describe your listener – things like: resistant, open, hostile, skeptical, friendly, budget-conscious, etc. Now you can think about the big picture, and the approach that you’ll use to move that specific listener from information to influence.

When it comes to communications, remember, “It’s you, it’s not me.”

BTW, Duarte Design does a great audience mapping exercise as part of their work as well – because they get it! It’s mentioned in their blog here.

Cisco’s Telepresence: A huge hit, but there’s a big miss

My favorite guest blogger is back, and I don’t say that just because she’s our Executive VP and my daughter-in-law, but because she is brilliant in developing programs for our clients. If you’re not doing so already, follow her on Twitter @kellydecker. – Bert Decker

I was first wowed by Cisco’s Telepresence – a fantastic virtual meeting solution – when I spent some time in NY coaching a group of Cisco’s leaders in 2007. But this week I got to experience it for myself, thanks to Ian Griffin, who set up a demo for local NSAers.

Cisco touts this experience as the next best thing to an in-person meeting. Clearly, Chambers and team understand that regardless of the technology that shrinks the globe around us, it’s the face-to-face, in-person interactions that business continues to yearn for. And, it delivers. The experience is “you” in high-def, which, as our host Rick quipped, has it’s downfalls especially for any unwanted complexion issues. There’s nothing grainy or choppy about it. And though I hate to admit it (especially in front of my husband), once you go high-def, you just don’t go back (so, yes, I really do believe in paying extra for HD at home – there, I said it).

Check out some pictures on Ian Griffin’s blog.

To sum up the pros:

  • The video and audio is seamless – it feels like you’re in the same room.
  • It absolutely saves businesses travel time and money, and the ROI can be quick, depending on your need for travel. For companies who have put a halt on all travel even for salespeople – if you do not provide a way for them to connect in-person, you’ve just made it that much more difficult to sell in already tough times. There is nothing more effective to communicate to influence than in-person meetings – this provides a great way to do it.
  • It’s accessible to the public – you don’t need your own private Telepresence equipment to do this. Public rooms are available from $299 per hour per location. You do the math.

Now for the cons:

  • Cisco has done a great job with the technology (as we expect as they are one of the most innovative companies around – even into holography.) But they haven’t focused on training the user to maximize the experience (hmmm…sounds just a little like PPT!):
    • I was in a larger Telepresence suite, communicating with another smaller room. I observed for a while to figure out what was happening with eye communication – because it sure didn’t look like people were looking at the person who was talking (even though they were). Knowing how critical eye communication and behavioral skills are to the overall experience, I asked about how they prepare clients behaviorally to use the technology effectively. Imagine my disappointment when the answer was, “there’s a brief description in the documentation” and “a printed set of Etiquette Guides in each room.” Yikes!
    • Eye Communication is the #1 behavioral skill – if you don’t have it, you lose that connection and involvement with your listener. These might sound like subtle things, but communications is largely unconscious – how will that new client react to you when you appear to be talking to someone else in the room?
    • There’s also a lack of training in how to effectively present when you have an audience in the room with you, and an audience in cyberland virtually appearing at a table across from you. Even the Telepresence host overwhelmingly directed his presentation to the people in his room, only occasionally acknowledging the audience on the other side.
  • It is solely for seated meetings, so not a great solution for energetic collaboration, brainstorming, or facilitation. You need to stand and change the dynamics in the room to do this really well.

Ultimately, these are good reminders for all in-person communications. The hard part is to bring your communications to a conscious level, where you are always thinking of the total experience.