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The Harris Interactive Poll came out on Monday measuring how Americans view some of the world’s largest companies. The poll revealed companies’ reputations based on six categories, suggesting that a firm’s brand identity is closely tied to how they come across with their communication.
HuffingtonPost.com did a Top 10 Most Disliked Companies in America piece yesterday, and CFO.com focused on financial comparisons, but I cover some of the Top Best from a critical communication perspective.
Here’s a quick video blog discussing why companies like Johnson & Johnson, Microsoft, SC Johnson, Google, and others have great reputations.
