The Audience Only Gets What You Give Them

Halloween Mask Iterations

The mask used by Michael Myers in the original “Halloween” was actually a Captain Kirk mask, painted white, due to low budget.

Did you know that? I sure didn’t – I was so darn focused on how frightening he was. (Although after reading this fact on an airplane, I couldn’t stop thinking about it.)

This is a great reminder that the audience only gets what you give them.

And what do I mean by that?

That amazing analogy you skipped right over? They’ll never know.

The feature you were supposed to highlight with your laser beam, but the batteries stopped working? They didn’t know you had a laser.

The degree of panic and nervous jitters that swarmed in your stomach? Only if you show them through nervous gestures instead of confident ones. If it helps, try to fake it ‘til you become it.

So don’t walk off that stage and kick yourself for forgetting something, and don’t make a big deal when there is a technical snafu. Proceed as usual, and remember that your confidence and will carry you through.

 

Where It All Begins: Your Listeners

You can’t pass go, you can’t collect $200 (let alone $20,000 or $200,000 for your next initiative) if you haven’t gone through the first step: That’s right. Rephrase your agenda to meet theirs, instead. Since our goal is to influence others and to persuade them to take action, we can’t … Continue reading

The Straw that Broke the Camel’s Back

I’ve heard over 100 presentations on philanthropy and giving. I spend a lot of time recording people speaking on video. Luckily, many of us are motivated to give back, and we want to urge others to do the same. This is not a complaint – instead, there is a great … Continue reading

Decrease Your Disparity Gap

Who do you see when you look in the mirror? Is it the same person your boss, your family, your audience and everyone else sees? All of us, men and women, alike, can be our own harshest critics. That’s why Dove’s Real Beauty Sketches campaign immediately went viral (as did … Continue reading

Communicating Likability

In effective communicating, it’s not just important to be likable, but to exude likability. Proof? The Voice vs. American Idol. Are you an old time addict of American Idol as I was? I even blogged on how critical confidence was for success – probably my favorite Idol of all time … Continue reading

Sticky Statistics

Sometimes it feels like life has become a series of statistics. Thing A is the #1 cause of Disease B, only 56% of Demographic C believes in Opinion D, and so on. At some point, we become worn down by the numbers, and they lose their impact. So, what do … Continue reading

Listen Up: It’s Time for The Big Dance

Ever give instructions to a group and the voice in the back of your head says, “they’ll know what I mean”? Well, that doesn’t always work. Even when you’re working with the best people. It happened in our office just this week when we set up our Decker Team Tournament … Continue reading

Audience Analysis: Nonverbal Cues & Clues

You’re out to dinner with friends, and one of them is in the midst of telling a great story. She’s gesturing wildly, her intonation ebbing and flowing, her energy rising as the story builds. Just as she’s about to reveal the climax, here comes a waiter to cut her off … Continue reading