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Category listings for Video - Use It

Video Blog: Take a risk, change is up to you

Ben DeckerPosted by Ben Decker   |   April 21st, 2010   |   2 Comments   |  Tweet This

Typically I video blog about a communication in current events, or who’s communicating well and who seriously needs some coaching.

But today, I’m talking about taking risks in your own communication. Take a look!


Categories: Short Bits, Video - Use It
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Video Blog: Toyota video conference to rally workers

Ben DeckerPosted by Ben Decker   |   March 5th, 2010   |   1 Comment   |  Tweet This

As many of you have seen, Toyota put on a large-scale video conference with 7,000 employees this morning. This is a great example of using video communication to connect in a business setting.

Here’s a video blog about the critical nature of connecting in business, exemplified by this morning’s Toyota conference:


Categories: Leadership and Communications, Newsworthy, Video - Use It
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Disguised Decay

Bert DeckerPosted by Bert Decker   |   February 5th, 2010   |   11 Comments   |  Tweet This

“Status quo is disguised decay.” -Pete Wilkinson

The truth is, status quo is a facade. You’re either improving or decaying. Some have put it that you are either growing or you’re dying. True. There is no in between.

What’s your goal as a communicator? To improve specific behavioral skills? To develop your communication skills to the next level? To be a highly-sought after speaker? Or are you at the top of your game – the pinnacle of your capabilities? You think?

We’re all moving along the continuum of effective communicators. Even when you reach your goal as a communicator, the journey continues.

Perfection is a dangling carrot, serving as a motivator to lean forward and do it. Whatever you have achieved, there is always more work to be done. This is especially true when it comes to your image as a communicator. At a Speaker’s Roundtable meeting last year, Don Hutson – a great speaker, good friend and author of The One Minute Entrepreneur said: “The image of a person, company or product is never a constant but an ever-changing variable.

Your image – and the substance behind it – is indeed an ever-changing variable. And you don’t define it – others do. What you do and how you do it are constantly under scrutiny. There’s no end to the evolution of your reputation. It’s dynamic – interpreted by people in real time, all the time, every second you’re exposed to and interacting with others.

To rest in the confidence that you have secured for yourself a favorable image or reputation is to rest, period. There’s no room for inertia in a highly competitive world of constant motion – not when your objective is excellence. There is no capturing a dangling carrot. To be an excellent communicator, you must continuously solicit feedback. Ask, listen and learn. What they see is what they get. Learn what they see; then make sure what they’re seeing is what you want them to get.

Get on video. Often. Observed behavior changes.

Keep your eyes on the carrot and your ears peeled for feedback, and the communicator you seek to be will align with the communicator others see in you. Over time…


Categories: Communication Skills, Video - Use It
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Video Blog: 1×1 Feedback for Mayor Gavin Newsom

Ben DeckerPosted by Ben Decker   |   December 1st, 2009   |   1 Comment   |  Tweet This

Thank you for all the response on my last video blog! I’m happy to keep them coming, so here we go with a second quick video where I’ll talk about communication in the news.

Remember, I also want to give you feedback! Video tape yourself at a meeting or giving a presentation and send it to me. Getting feedback is the most essential way to take your communication to the next level.

In the meantime, here’s some more off-the-cuff 1×1 feedback, this time for San Francisco Mayor Gavin Newsom in a touchy interview on CBS5 last week.

Enjoy – and send your videos to me at blog@decker.com!

PS – Tune in early next week for more 1×1 feedback! According to the marketing department, I’ll be talking about Tiger Woods’ upcoming press conference (if it ever happens!). Can’t wait to see how he presents his point of view.


Categories: Communication Skills, Newsworthy, Political Communications, Public Speaking, Short Bits, Speakers, Video - Use It
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Video Blog: Carrie Prejean on the Today Show

Ben DeckerPosted by Ben Decker   |   November 12th, 2009   |   10 Comments   |  Tweet This

Here’s my first attempt at a video blog! This is hopefully one of many quick videos where I’ll give feedback for communication in the news.

I also want to give you feedback! Send me a video of you giving a presentation, doing Q&A, or rehearsing a speech (less than 10 mins please) and I’ll choose one to post about each week or so. Don’t worry – I’ll be very nice, but also honest so that my feedback can help.

In the video below, I’m giving some off-the-cuff 1×1 feedback for Carrie Prejean’s recent (and somewhat hostile) interview on the Today Show (1×1 feedback is a modified version of Decker’s 3×3 keepers and improvements because the video clip is so short.)

Enjoy – and send your videos to blog@decker.com!


Categories: Communication Skills, Newsworthy, Public Speaking, Short Bits, Speakers, Video - Use It
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Are you in the weeds?

Ben DeckerPosted by Ben Decker   |   November 5th, 2009   |   1 Comment   |  Tweet This

weeds4We’ve all been there – caught up in the shrinking world of tunnel vision.  But when communicating with others, being in the weeds can lose your audience.

Last week I coached two executives, neither of whom had used video feedback before.  In both of these sessions, we addressed the need to “get out of the weeds.”  Most often, when we’re in the weeds, we don’t realize it.  Having an outside perspective (such as coaching and video feedback) is important for this very reason.  When we are passionate and invested in a message, it’s our natural tendency to share as much as we can in as much detail as we can.  The material is so important, so brilliant and so valuable that we inadvertently create information overload in our fervor.

When you present your communications experience, are you in the weeds?  Consider these indicators:

  • The verbal content of your message is cluttered with verbosity, technical jargon, industry lingo, and too much detail.
  • The visuals presented are overkill (too many slides, too much text, little or no graphics).
  • Your presentation lacks stories, anecdotes, and humor.
  • Your intensity for the material blinds you from the need to connect with and engage your audience.

The answer?  Focus on two things and two things only.

  1. Your point of view:  What is the core message you want to convey?
  2. Your audience:  What’s in it for them?  What are they looking for in your message?  How can you focus on the aspects of your message that they’ll care about?

Simplify your material.  Divorce the details that excite you but alienate your listeners.  Become a master of exclusion and a facilitator of a memorable message.  Take “you” out of the message.  Focus on your listeners, learn them and create an experience that leaves an impact on them.

Want to connect your message with your audience?  Get out your weed whacker!

Photo credit: gracieshoots


Categories: Communication Skills, PowerPoint Abuse - Avoid It, SHARPs and Stories, Speakers, Video - Use It
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Does your message stick?

Ben DeckerPosted by Ben Decker   |   October 20th, 2009   |   1 Comment   |  Tweet This

I’m thrilled to introduce @MeredithGood, one of our newest team members brought on to do program development and marketing.  She’ll be contributing to the blog from now on, starting today!

In true Decker form, we videotaped the entire Decker Made To Stick Messaging debut program so we could (what else?) give ourselves feedback!  Several participants gave us feedback, too, so we can continuously improve and evolve.  With all this video lying around, @MeredithGood put together a short testimonial (for kicks!) to give you a sense of what Decker Made To Stick Messaging is all about.

What are you waiting for? Get in on the action and register for December 2nd! Hope to see you soon.


Categories: Communication Skills, Great Books, Leadership and Communications, Public Speaking, SHARPs and Stories, Video - Use It
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