Where It All Begins: Your Listeners

You can’t pass go, you can’t collect $200 (let alone $20,000 or $200,000 for your next initiative) if you haven’t gone through the first step:

That’s right. Rephrase your agenda to meet theirs, instead.

Since our goal is to influence others and to persuade them to take action, we can’t talk all about ourselves.

We must step back and ask ourselves some key questions about the audience. This is a critical first step in the process even – or especially – if you know your listener(s) well – for example, your team, your boss, or a key client. While you may have worked with them for years, and understand how they think about and approach a situation, that doesn’t mean that their same opinions, thoughts, and goals translate directly to another subject.

What should you say?

All depends on who’s listening.

 

Influence with a Point of View

What’s your point of view? It’s not a “nice to have,” it’s a “need to have” – and let me tell you why: It’s hard to argue with getting better results. But don’t just take my word for it. Recently, a self-proclaimed “Decker Super-Fan” (for reference – she’s taken Communicate … Continue reading

Green Means Go

Do you remember the movie Gone in 60 Seconds? Even if you remember it as a bad movie, it’s a good reminder about how quickly we can lose our audience. The first 30-60 seconds of our presentations, speeches or reports are always the hardest part. Physiologically, it’s when our hearts … Continue reading

Nelson Mandela: Consummate Communicator

“Let there be peace for all. Let there be justice for all. The sun shall never set on such a glorious human achievement.” – Nelson Mandela We join the rest of the world to celebrate the incredible impact and legendary life of Nelson Mandela. While much can be said about … Continue reading

The Straw that Broke the Camel’s Back

I’ve heard over 100 presentations on philanthropy and giving. I spend a lot of time recording people speaking on video. Luckily, many of us are motivated to give back, and we want to urge others to do the same. This is not a complaint – instead, there is a great … Continue reading

The Deal is in the Details

In case you hadn’t noticed, the concept of story is pretty hot right now. Basically every industry endorses it as its #1 bit of advice, with entire companies popping up to “help tell your story.” There are two avenues of storytelling. First, there is the simple method of telling what … Continue reading

Chipotle Wraps You in Emotion

My career started in advertising, churning out sticky messages to folks like you about everything from cleaning supplies to Powerball tickets. I learned quickly that great ads (and great messages) appeal directly to our emotions. Chipotle (and their ad agency) knows this, too. They’ve been receiving lots of press over … Continue reading

Keep It Simple, Sweetheart

“Considering the inherent value of every person on the planet, I optimistically envision a future where all people are treated equally regardless of what they look like or in what part of the country they live.”    - Not what Dr. Martin Luther King Jr. said Ever wonder why TED … Continue reading

Don’t Waste Time: What’s The Point?

Get to the point, or I will walk out of this meeting. It’s an aggressive approach, but this strategy works for Amazon CEO Jeff Bezos to keep meetings moving. I love that the Washington Post shared this insight because we can all learn from it. The busy CEO has no … Continue reading

Parenting Tip: Grid Your Kids

“I hope you won’t be offended. I’ve been practicing the Decker Grid™ on my 2 ½ year old son…Holy smokes. What a great parenting tip!” The Decker Grid™ keeps your message listener-focused with an action and a benefit. You will reach your listeners if you can successfully answer the question, “What’s in it … Continue reading