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Category listings for Great Books

Does your message stick?

Ben DeckerPosted by Ben Decker   |   October 20th, 2009   |   1 Comment   |  Tweet This

I’m thrilled to introduce @MeredithGood, one of our newest team members brought on to do program development and marketing.  She’ll be contributing to the blog from now on, starting today!

In true Decker form, we videotaped the entire Decker Made To Stick Messaging debut program so we could (what else?) give ourselves feedback!  Several participants gave us feedback, too, so we can continuously improve and evolve.  With all this video lying around, @MeredithGood put together a short testimonial (for kicks!) to give you a sense of what Decker Made To Stick Messaging is all about.

What are you waiting for? Get in on the action and register for December 2nd! Hope to see you soon.


Categories: Communication Skills, Great Books, Leadership and Communications, Public Speaking, SHARPs and Stories, Video - Use It
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Nancy Duarte, and the power of Twitter

Bert DeckerPosted by Bert Decker   |   November 16th, 2008   |   2 Comments   |  Tweet This

Nancy Duarte at Apple
Yesterday was a lazy Saturday morning, and I was checking my iPhone in bed. There was a Twitter from Nancy Duarte Tweeting that she was speaking at the Apple Store in San Francisco, so I turned to my wife, Dru Scott Decker, and said, "Want to go?" This would be a chance for me to see Nancy, show the power of Twitter (which I'm still experimenting with), and also use my new Flip Video that was still in it's box! And Dru, also a best selling author who loves Nancy's book Slide:ology said "Yes – love to."

Nancy Duarte at Apple Store

So the Flip Video came out – and it works great for a very small (iPod size) video camera of adequate quality that you can immediately edit and put up on YouTube. Here's an example – my first shot.

And Nancy was great – overcoming a lot of background noise and distractions at a busy downtown Apple Store. Here is Nancy with her first key point, on the importance of Telling Great Stories.

She had terrific slides of course, but even moreso was her great content (Dru took some notes as I was busy with Flip Video):

  1. Tell Great Stories – she illustrated with visuals that ALSO told the great stories by themselves.
  2. Reach Beyond Projection – a presentation can be slides – projected, but she told also of the many other varieties, from decks (the written) to on the web, to PDA plus devices – where you can interact, collaborate, and view. In other words, the world of presentation is a new world.
  3. Show Don't Tell – and here she gave a great example of a Garr Reynolds' presentation on SlideShare.
  4. Create a Profound Experience – unusual was a chart of visual storytelling that looked for the conflict and resolution. Nancy said to identify those points in a preso where you want people to be conflicted, for conflict generates emotion generates action.

Nancy and Dru
Dru Scott also bought a few more copies of Slide:ology. That deserved an iPhone picture.

The Flip Video was OK, but the quality isn't great when you have poor sound and a screen as background. For a longer and higher quality view of Nancy, you might try this interview.

Other tidbits:

  • Nancy said to use high quality images – they evoke credibility, and Duarte Design spends over $150,000 a year on images!
  • Nancy Duarte and Garr Reynolds have changed the process of creating and presenting in less than a year with their influence, blogs, and particularly their wonderful and complimentary books Slide:ology and Presentation Zen. Both books are in the top 100 at Amazon already. Amazing.
  • Twitter, Tribes (also in the top 100 at Amazon) and Technology are changing the face of communicating. (At least task and relationship communicating – nothing will ever replace 'face to face'…)
  • The video revolution continues. Flip Video costs $179 and enables anyone to immediately shoot and edit and be able to use videos in their PowerPoints, blog posts, YouTube or devices. And video is the BEST way to capture emotion to influence to action in a very short time.


Categories: Great Books, PowerPoint Abuse - Avoid It, Video - Use It
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Rule of Three – List of Three

Bert DeckerPosted by Bert Decker   |   November 11th, 2008   |   6 Comments   |  Tweet This

Atkinson
Max Atkinson has a great blog that you will want to visit if you are at all interested in speaking and communications (which is why I assume you are here!) He is the speaking expert from the UK behind "Claptrap", which is an outstanding movie classic on the use of oratorical devices. Sounds boring, but the 30' film dramatically takes a woman with moderate education and makes her into a "standing ovation" parliamentary speaker. With Max Atkinson's help. (Unfortunately the film's only available in PAL.)

His great post on Barack Obama's advanced use of alliteration, list of three, and other oratorical devices is not to be missed. Atkinson is a master at coaching and analyzing the written speech. As he mentioned in his email to me, Obama "included 27 three-
part lists at a rate of about one every 30 seconds!"

And keep in mind that the "list of three" is not just a device of rhetoric. As a proven principle in physics, it is also used in communicating for

  1. organizing ideas on the spot
  2. creating presentations, and
  3. putting together agendas of any kind

(and a lot of other uses beyond those three.)

It is one of the organizing principles for The Decker Grid, which we use in every program we teach and train. So if you use the Rule Of Three you will be

  1. More prepared,
  2. More persuasive, and
  3. More powerful!

Categories: Film, Great Books, Public Speaking, Short Bits
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Slide:ology – 20 Years Beyond PowerPoint

Bert DeckerPosted by Bert Decker   |   September 24th, 2008   |   1 Comment   |  Tweet This

Slideology
In Nancy Duarte’s first and great book "slide:ology" she shows a vivid timeline of the history of Visual Aids – with PowerPoint dominating since 1987. If she had written this book 20 years ago, perhaps we wouldn’t have the PowerPoint Abuse we have today. Nancy leads us now – and shows us how to create engaging and compelling visual support for our messages. Get her interview here.

I repeat what I said in the forward to her book, "It’s more than slides and design – it’s about communications and inspiration. And this book will help anyone – beginner or top professional – to get to the top of their game."

Read these good reviews – I couldn’t detail it as well – and then click on Amazon and get the book:

If you scan all these reviews, and don’t get the book, you’re not on the right blog!

And Nancy has a great new blog too.
    


Categories: Great Books, PowerPoint Abuse - Avoid It, Public Speaking
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The Encore Effect

Bert DeckerPosted by Bert Decker   |   September 15th, 2008   |   Leave a Comment   |  Tweet This

Wow, what timing to come out this week with the book, "The Encore Effect." And it already has reached #5 on Amazon’s Business Best Sellers.

A few weeks ago we had Michael Phelps in the Olympics winning race after race, and of course the encores for Barack Obama have launched his campaign for the Presidency, and now the phenomenon of Sarah Palin building one communication experience on another. TV and the internet is filled with remarkable performances. And now we can learn some of the principles to create our own encores.

Encoreeffect225_2
The author of this great book is my friend and colleague, Mark Sanborn. I’ve known Mark for over 20 years, and this is his best – and he is a very successful thinker, speaker and expert who knows what he is writing (and speaking) about in leadership and performance.

One of a few key elements and a recurring theme:

Passion is the fuel for remarkable performance!

Simple enough, but how do you sustain and repeat that passion?!? Learn it here – it is quick, easy, and will convince you that everyone can achieve an
ENCORE performance in their personal and professional lives.

 

It’s just out – and you can get it at Amazon or visit Mark’s website. Special bonus Mark is offering – if you submit your receipt to encore@marksanborn.com you will receive a coupon worth $9.97 for your choice of any of the valuable e-books in Mark’s online store. You’ll also get full Access to The Encore Effect Assessment  (a $29.97 value) that will be available through the book’s support site at www.theencoreeffect.com.


Categories: Great Books
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The One Minute Entrepreneur

Bert DeckerPosted by Bert Decker   |   May 4th, 2008   |   Leave a Comment   |  Tweet This

One_minute_entrepreneur "The One Minute Entrepreneur" is out, and it’s great. Already it’s been #1 on Amazon’s best seller list (currently #3.) I’d recommend you get online and buy it now, because… well first of all it’s about communicating. And also:

  • It’s excellent, and will inspire you in several ways.
  • It has true stories of important principles and communicating successes.
  • It’s a quick read.

Ken_blanchard
It’s part of the Ken Blanchard "One Minute" series, so you know it will be worthwhile. Even more so, Ken gives us four of the key principles right away in a unique promotion for the book (you might even be able to still get it for free here):

The Four Pillars of Successful Entrepreneurs

  1. Pillar 1: Sales Must Exceed Expenses
  2. Pillar 2: Collect Your Bills
  3. Pillar 3: Take Care of Your Customers
  4. Pillar 4: Take Care of Your People

"The One Minute Entrepreneur" is a story and a fable that is absorbing. It also has immediate take aways for you. And throughout it is infused with the success of a "forward lean," of speaking out while caring for those you are speaking to. (I love the chapter "Helping People Soar Like Eagles.")

Don_hutson
Charlie_tremendous_jones

And also It was written by a very good friend Don Hutson, co-written by a good friend Ken Blanchard, and it is inspired by a very, very good friend Charlie "Tremendous" Jones. All are worth getting to know…






Presentation Zen – An Instant Classic

Bert DeckerPosted by Bert Decker   |   January 11th, 2008   |   3 Comments   |  Tweet This

Pres_zen
Presentation Zen
is a new book by Garr Reynolds that should be read by any business presenter, leader, politician, professional… well, by everybody. It’s that good.

This book about presentation design is about much more than that, and I recommend you run right out and get it (or rather log on to Amazon and buy it where it is already, amazingly, in the top 100, and also in it’s second printing).

This is an outstanding book for YOU for three primary reasons:

1. It is brilliantly written and designed
2. It is a concept book that is about life as well as presenting your ideas
3. It is also a how-to book, and one we will be giving out to our key clients

 

Garr_killer_skill_2

Read on for the details…

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