Comments on: Brogan Battles Backnoise – and wins!

By: Bert Decker

Bert Decker — Fri, 23 Oct 2009 20:00:43 +0000

We’re still investigating all the impacts that the ‘Backchannel’ will have. Realize Backnoise is different – it’s more of a singular product, whereas Backchannel is the name for the whole Twitter live posting process. And I agree with Jason, the products promoting Backchannel like todaysmeet.com are probably more distracting than additive. Same with Backnoise.
Unless you’re like Chris Brogan and can handle a half dozen things at once!
Bert

By: Business Communication

Business Communication — Fri, 23 Oct 2009 19:24:17 +0000

This is a curious concept. So are you guys suggesting that if you can’t beat em’, join em’? I am not sure I completely understand this Backnoise concept. I understand that audiences multitask when we watch HLN or CNN but that never seems appropriate at a movie. Its no more acceptable to bring iPod to the club. I will look more up on this Backnoise tool. Any helpful links are welcome.

By: Jason

Jason — Wed, 21 Oct 2009 16:56:26 +0000

I’ve used todaysmeet.com a couple times at staff meetings which seems to be teh same thing. We stopped though because in the end we decided it was too distracting, especially since we’re a smallish group.

By: Bert Decker

Bert Decker — Thu, 01 Oct 2009 02:52:27 +0000

Yes Jeff, that’s my fear too.

Frankly – the backchannel (and backnoise) are really only present, if even dominant, in tech and social media conferences. Corporate audiences wouldn’t know what we are talking about. And that’s still 90% of the meeting/conference audience.

We’re in for interesting times ahead in the communications and meeting business.

Bert

By: Bert Decker

Bert Decker — Thu, 01 Oct 2009 02:49:19 +0000

Thanks Tom. Whether they are given 30 minutes or 10 minutes, all speakers need to think of the experience they are creating for their audience. They are responsible.
BackNoise, or #hashtags, may or may not help – the speaker must handle it to fit the time frame.
Bert

By: Jeff

Jeff — Thu, 01 Oct 2009 00:09:13 +0000

My real fear with BackNoise and the backchannel is that the specter of public ridicule will keep some very interesting people from taking the stage. In the long run it could effect the quality of conferences, classes, etc.

If that happens, we all lose.

By: Tom

Tom — Wed, 30 Sep 2009 22:30:04 +0000

BackNoise may be good for conference organizers too. One of the problems is that some speakers are given 30 minutes for 10 minutes worth of information. They know they are filling time, the audience knows they are filling time, and we all lived with it. Now BackNoise and Twitter have let that genie out of the bag.

Presenters may say to conference organizers, give me 10 minutes and let me wow them. And then every one wins.