http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/ Create Your Communications Experience Thu, 09 Feb 2012 12:02:02 -0700 hourly 1 http://wordpress.org/?v=3.1.2 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-17719 Lead like the Apple Store | Decker Blog Mon, 12 Dec 2011 15:59:21 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-17719 [...] you listener-focused? Quick tip: Watch your pronouns. Instead of making it all about me and I, think about using us, we, and you. Seems simple, but changes the whole tone of the [...] [...] you listener-focused? Quick tip: Watch your pronouns. Instead of making it all about me and I, think about using us, we, and you. Seems simple, but changes the whole tone of the [...]

]]> http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-14978 Steps to (re)building trust [series] | Decker Blog Fri, 30 Sep 2011 06:32:44 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-14978 [...] If you only consider your angle, your promotional marketing lingo and buzzwords, what you have to offer, you’re missing out on a major component of message creation: the audience. The first thing you must do before creating any sort of message, even before thinking of a point of view or thesis, is consider them. [...] [...] If you only consider your angle, your promotional marketing lingo and buzzwords, what you have to offer, you’re missing out on a major component of message creation: the audience. The first thing you must do before creating any sort of message, even before thinking of a point of view or thesis, is consider them. [...]

]]> http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-94 Gerry Oginski Tue, 28 Apr 2009 04:56:35 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-94 I strongly agree with you. When I advise attorneys what to put into their educational videos to consumers I repeatedly tell them to NOT to talk about themselves. Why? Because a consumer doesn't care about them. Rather, they only care whether that lawyer can help solve THEIR problem. Great post. I strongly agree with you.
When I advise attorneys what to put into their educational videos to consumers I repeatedly tell them to NOT to talk about themselves. Why? Because a consumer doesn’t care about them.
Rather, they only care whether that lawyer can help solve THEIR problem.
Great post.

]]> http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-93 Guy Harris Mon, 27 Apr 2009 18:19:38 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-93 Thanks for the reminder. This post is so well written, I couldn't really think of anything meaningful to add. I just linked to it and recommended that people read it. Thanks for the reminder. This post is so well written, I couldn’t really think of anything meaningful to add. I just linked to it and recommended that people read it.

]]> http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-92 Jeff Hurt Sun, 26 Apr 2009 23:30:42 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-92 This post has one of the best pieces of advice for anyone who is making a presentation: "It's about them, not you!" It’s so true that when we present, we think it’s all about us, our words, our message, our delivery. When presenting, if you take the focus off yourself and put it on your attendee, you remove a lot of the pressure to live up to some preconceived standard. Then it's up to you to design your presentation so that the audience learns and remembers your top 3-5 points. And more than likely, most of the audience does not learn or communicate as you do, so you need to change your presentation style to adapt to your attendees needs. And sometimes that means covering a point in several different ways. Thanks for sharing this and reminding us that it is about them. This post has one of the best pieces of advice for anyone who is making a presentation: “It’s about them, not you!”
It’s so true that when we present, we think it’s all about us, our words, our message, our delivery. When presenting, if you take the focus off yourself and put it on your attendee, you remove a lot of the pressure to live up to some preconceived standard. Then it’s up to you to design your presentation so that the audience learns and remembers your top 3-5 points. And more than likely, most of the audience does not learn or communicate as you do, so you need to change your presentation style to adapt to your attendees needs. And sometimes that means covering a point in several different ways.
Thanks for sharing this and reminding us that it is about them.

]]> http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/comment-page-1/#comment-91 Karen Sat, 25 Apr 2009 12:43:31 +0000 http://decker.com/blog/2009/04/its-all-about-them-how-to-take-you-out-of-the-message/#comment-91 Great message! Moving yourself to the other persons point of view is truly an art in our culture. I call this Spiral Impacting! Thank you for another reminder! Great message! Moving yourself to the other persons point of view is truly an art in our culture. I call this Spiral Impacting! Thank you for another reminder!

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